Manager, Analytics

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  

Job Description

WHAT DOES ANALYTICS MANAGER DO?

The Manager, Analytics analyzes data from multiple marketing channels, such as web, email and media to uncover insights and develop actionable recommendations. Under the guidance of senior members of the analytics team, this position is responsible for measuring pharmaceutical digital and marketing campaigns and developing client facing performance reports through Easy to Consume (E-2-C) data storytelling. This position works with a team of Analysts and collaborates with other internal subject matter experts (SMEs) and stakeholders to author and present measurement plans, reporting briefs and performance reports. 

The Manager, Analytics serves as “Analytics” point of contact on analytics projects and must be passionate about measurement and its ability to drive impact for our clients’ marketing investments. This position actively participates in measurement planning and KPI identification efforts for assigned healthcare brands. The ideal candidate should have a good knowledge of analytics tools and methodologies and should be familiar with data storytelling. This position regularly communicates with Directors on the status of projects and appropriately elevates any concerns or opportunities. Success in this role is measured through client satisfaction, internal team/stakeholder satisfaction, and team billability. 

• Develops Easy to Consume (E2C) analytics outputs with clear actionable insights 

• Develops analytics deliverables such as performance highlight reports and deep dives 

• Contributes to the development of strategic, KPI-based measurement plans 

• Understands ACTICS (EVERSANA’s proprietary data and insights platform) and how it powers EVERSANA Data & Analytics deliverables 

• Understands client’s business context and goals and how marketing activities being evaluated supports these goals 

• Develops relationships with SME peers and members of the client team 

• Ensures deliverables are on time, accurate, and compelling to client/business objectives 

• Proactively manages internal teams’ and clients’ expectations regarding and timelines 

• Initiates projects with and provides guidance to assigned Analysts 

• Prioritizes and manages team deliverables with minimum guidance. 

• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.   

• All other duties as assigned 

Qualifications

WHAT ARE WE LOOKING FOR?

• 4+ years of experience in an Analytics role 

• Exceptionally strong analytical and problem-solving skills 

• Pharmaceutical and/or healthcare industry experience 

• Experience working in a marketing agency environment or with other agencies preferred 

• Strong ability to work collaboratively with other team members 

• Passion to self-educate and keep up to date on the latest marketing analytics trends and tools 

• Self-directed and self-motivated with a demonstrated strength in planning, organizing and project management skills to meet deadlines; is a master of prioritization and multitasking 

• Strong written and oral communication   

• Able to set priorities for small team and work mostly to manage those timelines 

• Proficient with MS Office Suite 

• Proficient with Google Analytics and Adobe Analytics 

• Strong attention to detail 

• Strong interpretation, translation and d