Lifecycle Marketing Manager

Company Name: IG US Holdings, Inc.
Role: Lifecycle Marketing Manager
Location: Chicago, IL - Hybrid 3 days/week in office

We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging. 

You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs. 

What You’ll Do: 

Strategy & Execution 

• Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value 
• Own acquisition, activation, engagement, retention, and win-back targets across the customer journey 
• Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging 
• Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage 
• Manage marketing automation platforms and ensure seamless integration with our tech stack

Optimization & Analytics 

• Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance 
• Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership 
• Use data analytics tools to derive actionable insights and drive continuous improvement 
• Build sophisticated customer segmentation and personalization strategies at scale

Leadership & Collaboration 

• Lead and mentor a team of up to 3 lifecycle marketing professionals 
• Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals 
• Work with Creative to develop compelling messaging and assets that resonate with traders 
• Coordinate with Compliance to ensure all communications meet regulatory requirements 
• Present channel strategy and campaign results to cross-functional partners and executive leadership 

Who You Are: 

• 5-7 years of lifecycle marketing experience building and scaling lifecycle programs 
• 3+ years of people management experience 
• Expert-level proficiency with marketing automation platforms 
• Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app) 
• Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies 
• Deep experience with customer segmentation and personalization at scale 
• Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes 
• Strong project management skills managing multiple concurrent campaigns 
• Excellent communication and presentation skills 
• Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance 
• Demonstrated ownership mindset with ability to execute end-to-end with autonomy 

Preferred Experience

• Background in fintech, trading platforms, or financial services 
• Experience in regulated industries (FinTech, Wealth Management) 
• Knowledge of FINRA and SEC marketing requirements 
  

Company Perks + Benefits:    

• Performance Bonuses    
• Stock Purchase Options    
• Medical/Vision/Dental Benefits  
• 401k Plan   
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)