Lifecycle Marketing Manager

AT A GLANCE

RVO Health is looking for a Manager of Lifecycle Marketing to help drive our mission of health and wellbeing for everyone. This role will lead all lifecycle marketing efforts for the Prevention vertical which consists of both B2B and D2C products. The ideal candidate will be a Salesforce Marketing Cloud SME, but also understand and be hungry to learn other platforms and technologies. They will lead and execute all lifecycle marketing strategies and campaigns – ensuring they are measurable and drive our core KPI’s. They will work closely with the product strategy teams to identify lifecycle marketing needs and opportunity areas to maximize business impact.   

This role will be primarily focused on ensuring our communications and experiences are optimized, consumer-first, measurable and effective. They will drive innovation by exploring new technologies that could help us deliver better experiences more efficiently. The role will act as a strategic partner and be responsible for collaborating with cross functional teams to define, build and execute customer journeys, automation, testing plans, identifying technical and data requirements for implementation and ongoing measurement and optimization. This is an exciting and high-visibility role within a fast-paced start-up environment.

What You’ll Do

• Work cross-functionally to operationalize technology solutions, optimize marketing automation and digital marketing initiatives from concept to measurement
• Partner/Collaborate as needed to develop, scale, and execute data-driven retention marketing campaigns and strategies
• As a Salesforce Marketing cloud Expert, you will scope, architect, and build automation of new implementations through launch, with further optimization post-launch for channels such as email, mobile push, and SMS
• Within Salesforce marketing cloud – utilize and set up data extensions, scheduling emails, publication lists, QFL, FTP, start journeys, decision splits, adjust HTML with tables, padding, bullets – back engineering from code
• Manage automation, data, and other marketing technology as needed to enable digital initiative strategies, promotion, and executions including analyzing behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to interpret trends for strategic conversations that drive business goals
• Ability to present, educate and mentor others on Salesforce Marketing Cloud set up, journeys, automation, data extensions, etc.
• Drive department goals through discovery, implementation, and new and improved tech stack capability utilization
• Architecture and integration skillset and experience required as we launch and enhance capabilities in a fast-paced environment
• Create case studies that demonstrate the effectiveness and impact of lifecycle marketing for the Prevention vertical

What We’re Looking For

• BS/BA degree in Marketing, Business, or Information Technology, or relevant experience.
• Knowledge of standard methodologies for core digital channels including website, email, mobile, social media, SEO, SEM, display, and native advertising. 
• Salesforce marketing cloud SME – can build journeys, automation, data extensions, scheduling, lists, HTML, reporting with engagement and conversion metrics.
• Within Salesforce marketing cloud - preferred experience with Ampscript, Admin, File imports, journey validation, SMS, Push, Health cloud connector, granting user access, Roles, CSS, mobile view, cropping and changing image sizes, UTM tracking.
• Experience with digital tracking to prove the effectiveness of marketing campaigns. Proficient in Google Analytics, Adobe Analytics, and/or other analytics practices - Tableau, Databricks, and Domo experience a plus.
• 3+ years in marketing communication, business operations, marketing/sales operations, or a similar role.
• 3+ years working directly with workflow technology, creative technology, or similar.
• 2+ years experience in the healthcare industry preferred.
• Experience with A/B test strategies, multivariate test strategies, and test planning.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $103,300-120,000
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

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