Description

Lifecycle Marketing Strategist

The Lifecycle Marketing Strategist will play a critical role in elevating the customer marketing experience throughout their unique financial journey with Huntington Bank. In this highly strategic position, the ideal candidate will be adept at using data, business goals, and customer insights to build successful marketing plans. Across multiple lines of business, this role will manage Huntington’s marketing efforts for strategic initiatives leading to business growth and retention.

This role requires a high degree of cross-functional leadership to build marketing campaigns to reduce attrition. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

What you’ll do:

· Build new initiatives from the ground up by understanding business goals, market trends, consumer behavior and the company’s strategic direction.

· Assess customer retention risk in high growth, competitive marketing landscape

· Lead cross-functional teams from Product, Data & Analytics, Marketing, and Digital to create and execute marketing plans.

· Build the go-to-market approach to ensure seamless customer experiences while driving business results and building brand awareness.

· Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.

· Communicate with stakeholders to build awareness of the marketing strategy and contribution to the business.

Basic Qualifications:

· Bachelor's Degree in Marketing or related field

· 7-10 years of experience in marketing

· Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes.

· Experience partnering with the analytics team to understand the return on marketing investment

Preferred Qualifications:

· Experience leading customer lifecycle, loyalty, retention marketing campaigns

· Understanding of marketing automation best practices, lead scoring, and list segmentation

· Strategic – create plans that align with business goals and objectives to deliver short-term production and long-term vision.

· Effective Communicator – effectively story tell and share ideas and plans with stakeholders.

· Entrepreneurial – understand the big picture and also dig into the details. Measure risk and reward and choose paths that make the biggest impact.

· Proactive problem-solver - can test boundaries and propose creative new solutions.

· Analytical – analyze market, consumer, and competitor trends and use them for planning.

· Creative thinker – develop innovative ideas to differentiate Huntington.

#LI-NG1

#LI-Hybrid

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

$93,000-$189,000 annually

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). 

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin