Lead, Trade Strategy

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

 

This position will be working onsite from Miami. 

 

Position Summary:

The Lead of Trade Strategy acts as the primary liaison among Sales, Marketing, Go-To-Market, Revenue, Product Development, and Public Relations to ensure alignment with core brand initiatives. This role is pivotal in the proactive development of key strategic initiatives for the Royal Caribbean Sales organization and the broader travel partner community. The Lead of Trade Strategy creates actionable plans to address critical business needs. The sales team relies heavily on this role for guidance on the core strategies to ensure the success of each product.

 

Essential Duties and Responsibilities:

• Collaborate with Marketing and Revenue on forward-looking promotional offerings and trade incentives, continuously evaluating their effectiveness from the trade channel perspective and sharing key insights.
• Develop and implement comprehensive strategic plans and communication strategies that align with organizational goals and objectives, while considering market trends, competitive landscape, and consolidating trade marketing activities for effective reporting to key brand leaders.
• Maintain close relationships with sales leaders, both Regional and National Accounts, to devise trade strategies that align with product-level targets, fostering synergy and success. Identify insights, share key statistics, and ultimately create a comprehensive, integrated action plan for core product offerings.
• Utilize historical reporting and key metrics to evaluate and recommend areas of opportunity, incorporating learnings into future planning efforts.
• Work closely with Sales Analytics team to identify specific travel partners who have proven to stimulate awareness and demand on specified product(s). 
• Monitor the competition consistently and leverage competitive intelligence to effectively position brand advantages within the travel partner community.
• Enhance trade loyalty through unique and engaging activations aimed at securing annual industry awards and recognitions via travel partner appreciation campaigns.
• Leverage market segmentation and database management opportunities to implement a more targeted approach based on the strengths of various agencies.
• Oversee special operational projects as requested, making recommendations to improve the overall efficiency and effectiveness of sales operations and functions.
• Partner with Revenue to develop and implement new opportunities to create exclusive programs that will grow high value business across our full channel, improving retention and brand loyalty.
• This role is crucial for maintaining clear communication to the Sales team out in the field, as they depend on to execute many of our core strategies.
• Serve as the primary sales liaison for brand policies and procedures, ensuring effective and competitive alignment. Responsible for recommending changes as needed.
• Lead project management efforts by establishing project timelines, defining deliverables, and coordinating resources to ensure successful execution, while facilitating regular project status meetings to communicate progress, identify roadblocks, and ensure alignment among team members.
• Manage other duties as required. This job description is not exhaustive and does not imply that these are the only responsibilities of the employee in this position.<