Lead, Product Strategy

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Product Strategy Team has an exciting career opportunity for a full-time Lead, Product Strategy reporting to the Manager, Product Strategy.

 

This position will be working onsite from Miami.

 

Position Summary:

In this position, you will collaborate on a high-performance team that is responsible for all concept development efforts for Celebrity Cruises. This role will be responsible helping to define the innovation strategy and develop concepts that directly respond to consumer insights. You will use your understanding of white space to innovate and define what is next in terms of the vacation experience while strengthening the equity of the brand. You will also influence cross-functional teams across the organization to gain alignment and gain buy-in from executives.

You will use a combination of strategic and creative thinking as well as strong analytical, written and verbal communication, storytelling, and presentation skills. This role requires that you have a proven track record of leading teams through ideation and design of guest experience products.

 

Essential Duties and Responsibilities:

• Develop innovative concepts for ships and private destinations that are grounded in guest insights, latter up to the Celebrity brand promise, strengthen the equity of the brand, and deliver exceptional, differentiated and superior guest experiences.
• Assist in analyzing data and research to define strategies that solve business complexities.
• Create guest experience briefs with clear design direction and guest journeys. 
• Partner cross-functionally to gain alignment on strategies and concepts and incorporate feedback accordingly. Partner with newbuild (marine architects and engineers), hotel operations, marketing, analytics, and product development, to socialize strategic vision and design guidelines.
• Design and establish timelines with seamless approval process from Senior Leadership, Marketing, Operations, and Newbuild, meeting shipyard deadlines.
• Develop audit tools and process to ensure concepts keep their essence and magic over time.
• Build consistency of signature concepts across the fleet.
• Conduct thorough research and analysis of competitor activities and market trends.

 

Knowledge and skills:

• Bachelor's degree in a relevant field of study.
• 5+ years of business, strategy, or product/brand marketing experience.
• Subject matter expert in the area of innovation.
• Autonomy to lead large processes and projects.
• Exceptional creative thinking with the ability to develop innovative ideas and creative problem solutions.
• Strong creativity and passion for hospitality.