Lead Product Manager - Marketing Platforms & Data
LendingClubAbout the role
Current Employees of LendingClub: Please apply via your internal Workday Account
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!
About the Role
We’re seeking a Sr Product Manager who can bridge data products and modern marketing platforms to power customer acquisition, personalization, lifecycle engagement, and marketing measurement.In this role, you will serve as the single point of contact (SPOC) for Marketing’s data and analytics needs while shaping the roadmap for Marketing data products and MarTech platforms. You will partner closely with Data Architecture, Engineering, Analytics, and Marketing teams to deliver governed, scalable data capabilities that enable customer engagement, growth, and measurement across the marketing ecosystem.
What You'll Do
Product Strategy for Marketing Data & Platforms
- Lead product strategy for Marketing data products and MarTech capabilities
- Define and deliver domain data products such as customer attribute stores, business feeds, segmentation capabilities, campaign tracking, and marketing dashboards
- Translate marketing and business objectives into clear product requirements, data models, and success metrics
- Prioritize roadmaps that improve customer engagement, personalization, and acquisition performance
Marketing Data Ownership
- Serve as the primary product lead for Marketing’s data and analytics needs
- Manage the end-to-end lifecycle of Marketing data requests including requirements gathering, governance alignment, engineering coordination, analytics definition, delivery, and adoption
Data Platform & Analytics Enablement
- Align Marketing data products with the broader enterprise data architecture
- Develop durable, reusable domain datasets that support analytics and self-service BI
- Standardize KPI definitions and reporting frameworks across marketing analytics
Data Governance & Compliance
- Promote consistent metric definitions, lineage tracking, and service-level objectives for Marketing data products
- Partner with Legal and Compliance teams to ensure responsible and compliant use of customer data
Platform Integration & Ecosystem Design
- Define integration patterns across the MarTech stack including tools such as Salesforce Marketing Cloud, CDPs, partner data feeds, and advertising platforms
- Guide platform selection and integration with the enterprise data platform
Product Delivery & Execution
- Lead planning and delivery across the product development lifecycle including PI planning and sprint planning
- Sequence strategic initiatives and tactical enhancements while managing risks, dependencies, and cross-team coordination
Measurement & Continuous Improvement
- Define and evolve success metrics including campaign velocity, data availability SLAs, KPI consistency, data product reliability, and platform adoption
- Evaluate emerging
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