Lead Product Manager

About Calm

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, Minneapolis, MN or NYC areas. At this time, only candidates in these locations will be considered. 

About the Role

We’re seeking a Lead Product Manager, Growth to own the strategy and execution of product-driven growth across Calm’s direct-to-consumer (DTC) business. You’ll lead cross-functional initiatives focused on expanding user acquisition, improving activation and conversion flows, increasing customer lifetime value, and reducing churn—while staying deeply aligned with Calm’s mission to make the world healthier and happier.

You’ll combine data-driven experimentation, user empathy, and cross-functional leadership to scale Calm’s impact and revenue. This is a highly visible and strategic role, ideal for a growth-minded PM who thrives in high-autonomy environments and can operate from 30,000 feet to 30 feet.

What You’ll Do

Growth Strategy & Roadmapping

• Define and drive Calm’s growth strategy across the full funnel—user acquisition, activation, engagement and monetization.
• Set ambitious goals for and own the roadmap for delivering on them, balancing quick wins with long-term scalable levers.
• Partner closely with Marketing, Lifecycle, Partnerships and Finance to align growth work with broader business objectives.

Experimentation & Optimization

• Lead a high-velocity experimentation pipeline to drive conversion and monetization. 
• Analyze A/B test results and translate learnings into action.
• Monitor key business metrics (installs, conversion, LTV/CAC, churn) to guide prioritization and measure impact.

Cross-Functional Leadership

• Be accountable for core business metrics and represent progress and performance to stakeholders around the company.
• Collaborate with Engineering, Design, Marketing, Content, and Data Science to deliver growth features and infrastructure.
• Write detailed PRDs, define success metrics, and drive disciplined execution.

Customer & Market Insight

• Leverage user research, behavioral data, and market trends to deeply understand user needs, motivations, and barriers.
• Incorporate insights from behavioral science, habit formation, and gamification to shape sticky, high-retention experiences.

Who You Are

• 7+ years of product management experience, with a strong track record in consumer growth or lifecycle roles and crafting
• Proven success crafting engaging experiences and scaling subscription-based mobile products through experimentation and funnel optimization.
• Deep fluency in mobile UX, freemium-to-paid conversion models, and customer retention best practices.
• Highly data literate; comfortable working with Amplitude, Mixpanel, Looker, and writing SQL to analyze product performance.
• Strategic thinker and hands-on executor; equally comfortable setting vision and driving day-to-day delivery.
• Clear communicator and influential cross-functional partner who builds alignment and momentum.
• Entrepreneurial spirit with a bias for action and comfort with ambiguity.
  
  

Nice To Have

• Experience in mental health, wellness, fitness, or habit-building platforms.
• Background in creator or community-based products.
• Exposure to behavioral psychology or gamification tactics for dr