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Job Profile Summary
The Marketing Lead will lead and implement direct response marketing campaigns focusing on creative strategy, development and production of direct mail marketing to increase sales and awareness for the organization's products and/or services.
Job Description
The Lead, Marketing Campaign Management contributes to the operational execution of lead generation direct mail and email marketing. These campaigns primarily support our suite of Medicare products, aimed at prospective and current members. This Lead is responsible for overseeing the campaign creative development and strategy, process and productions, leading initiatives to increase productivity and efficiency.

Key Responsibilities

• Formulation and Project management of direct mail creative strategy, campaign and processes
• Ensures campaigns operate at peak efficiency, staying on schedule and budget
• Manages and coordinates resources, scheduling, building and managing budgets
• Facilitates collaboration across internal teams to align on expectations, meets deadlines and increases productivity
• Manages outside vendors including advertising agencies and production facilities
• Maintains a high quality and compliance standard of product and delivery
• Recommends and evaluates processes, procedures and quality to gain efficiencies
• Develops and executes creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics
• Understands execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results
• Requests and maintains materials and tracking identifiers
• Functions as an Industry expert bringing forth innovative ideas and new ways of thinking
• Takes action to resolve operational problems and minimize delays

Use your skills to make an impact
 

Required Qualifications

• Bachelor's degree in Marketing, Communications or Business
• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
• 4+ years of project leadership experience
• Progressive levels of responsibility within a fast paced marketing environment

Preferred Qualifications

• Master's Degree in Marketing, Communications or Business
• Prior health insurance industry experience
• Understanding of marketing metrics and program measurement

Work at Home Requirements To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

 

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$115,200 - $158,400 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it ea