Lead Generation Specialist (Remote - USA)

Are you passionate about driving growth, identifying new acquisition channels, and scaling strategies that make a real impact?

At Metricool, you’ll join a fast-growing, international team on a mission to help marketers and social media managers succeed through data, insights, and smart tools.

We’re looking for a Lead Generation Specialist with experience in growth marketing to help us expand our footprint in the American market. You’ll combine creativity, strategy, and data to build scalable campaigns that attract, convert, and retain users.

Your mission is to accelerate Metricool’s growth in the U.S. by identifying high-impact opportunities and executing data-driven strategies.

This is a 100% remote position, and you’ll thrive in a culture built on collaboration, innovation, and results.

In this position, you will be able to have a wonderful contribution and impact in different areas:

As aLead Generation & Growth Marketing Specialist

• Conducting market research to deeply understand the U.S. landscape and identify new acquisition channels.

• Designing and running growth experiments to test hypotheses and drive scalable results.

• Planning and optimizing paid acquisition and performance campaigns across channels (SEO, SEM, social ads, and content marketing).

• Monitoring marketing metrics to evaluate performance and improve ROI.

• Collaborating with product, content, and analytics teams to create seamless user journeys and maximize conversions.

• Leading side projects or mini-tools to attract new users and boost engagement.

• Driving A/B testing and other experimentation methodologies to improve user acquisition and retention

As a Team Member,

• Work closely with the Growth Team, contributing with fresh perspectives and deep expertise.

• Align your initiatives with company-wide OKRs and support a test-and-learn mindset.

• Share best practices and insights to foster collective learning.

• Bring new ideas to the table, proposing improvements to processes and strategies.

Long story, short: How will your first days in Metricool look like?

• First month:

  • Get onboarded and familiarize yourself with the company, product, data, team, and existing processes.

  • Start contributing to ongoing side projects and learning about key growth initiatives.

• First Quarter:

  • Execute and propose new growth strategies and experiments in collaboration with the team.

  • Optimize ad campaigns and ensure data-driven decision-making in marketing initiatives.

  • Analyze and report key performance metrics, identifying improvement areas.

• First Year:

  • Establish yourself as a key growth marketing expert within the team, particularly in the U.S. market.

  • Enhance Metricool’s brand awareness and market penetration in the American segment.

  • Define and refine growth strategies tailored to the U.S. market’s unique characteristics.

Job requirements. You’ll be successful on your mission if you have:

Experience

• Proven background in Growth Marketing, Lead Generation, or similar roles focused on performance, experimentation, and user acquisition.

Education

• Degree in Marketing, Business, or a related field preferred (but we value experience over titles).

Languages

• Fluent English is essential. Spanish is a plus!

Hard Skills

• Solid understanding of digital marketing (SEO, SEM, paid media, sales funnels, content).

• Proficient with tools like Google Analytics 4, Amplitude, or similar.

• Experience managing and optimizing paid campaigns (Google Ads, Meta, etc.).

• Familiarity with UX principles and conversion rate optimization.

Soft Skills

• Analytical and data-driv