Lead, Enrollment (Virtual School Growth Operations)
PearsonAbout the role
This is director‑level operating role as the Lead, Enrollment at Pearson Virtual Schools (PVS) is a senior leader responsible for driving enrollment growth and revenue through a high‑performing, customer‑centered operation at scale. This role owns the lead‑to‑enrollment lifecycle, overseeing teams that convert prospective leads into completed applications and applications into enrolled students—at scale and with precision—while ensuring quality, equity, and service excellence remain central to every interaction.
As a key member of the Enrollment & Customer Engagement leadership team, the Lead, Enrollment Growth Operations will help execute our enrollment strategy, identify and unlock new growth opportunities, and use data and insight to improve conversion, efficiency, and outcomes across the funnel. The role partners closely with Marketing, Analytics, Product & Technology, Partner Success, and Operational Enablement to align demand generation, messaging, systems, and processes in support of enrollment and revenue goals.
This is a rare opportunity to lead one of the organization’s most complex and impactful operations, overseeing approximately 250 full‑time employees and up to 200 seasonal staff across lead nurture, enrollment experience, and waitlist & lottery. In a 7‑day‑per‑week, regulated enrollment operation, the Director must effectively manage volume, complexity, and rapid change while maintaining rigorous standards for compliance, service quality, and trust. This role is fully remote.
You will:
Lead a high‑volume, consultative enrollment operation responsible for converting prospective leads into completed applications and enrolled students, with accountability for pipeline performance, conversion rates, and enrollment outcomes.
Plan for and lead seasonal enrollment cycles, scaling teams, processes, and execution to deliver consistent performance through high‑volume peak periods
Own the end‑to‑end enrollment funnel, ensuring teams are equipped to guide families through complex decisions with clarity and care.
Set enrollment strategy, targets, and performance expectations using data and market insight to optimize conversion, staffing models, and resource allocation.
Design and continuously refine scalable enrollment workflows—including outbound call prioritization strategies—that support sustained growth while maintaining a family‑centered experience and high standards of service quality.
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