Lead, Email Marketing

About Us

At WeWork, we provide inspiring and flexible workplace solutions to help businesses – small, medium or large – thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.

About the Opportunity

WeWork is looking for a Lead, Email Marketing to build global cross-channel email campaigns that target prospects, members, ex-members, and brokers. This role reports into the Email Marketing Manager and acts as a key partner and strategist to the Lifecycle Marketing, Product Development, Member Experience, and Product Marketing teams. This person should thrive in environments with high cross-functional collaboration and be comfortable working in a fast paced company with a global footprint.

Responsibilities

Strategy & Delivery

• Support the Manager, Email Marketing in the conception, production, and delivery of successful global email campaigns across key audiences

• Own the efficiency of the Email Campaign and Automation team’s production queue, managing intake, reviewing stakeholder requests, and mitigating SLA discussions

• Build and launch global email campaigns targeted to members, prospects, ex-members, and brokers 

• Manage the weekly global member newsletter and corresponding content calendar, coordinating distribution of content amongst Global Community Teams

• Handle all global email unsubscribe and GDPR requests, ensuring asks are accomplished efficiently and in legally required timelines

• Align with the Public Affairs, Corporate Communications, and Member Experience teams on all upcoming member-focused emails, technology updates, and membership changes

• Maintain close working relationships with the Product Marketing, Lifecycle Marketing, and Product Development teams, ensuring an understanding of their priorities and providing optimal support

• Comprehensively understand the WeWork product suite and our customer journey across different audience segments, ensuring we’re delivering the right messaging and content to appropriate audiences

• Monitor and analyze performance metrics and partner with the Manager, Email Marketing to provide actionable insights for driving continuous KPI improvement

Requirements

• 3+ years of email marketing experience

• Exceptional subject matter expertise in email marketing best practices

• Previous experience with Salesforce Marketing Cloud (SFMC) strongly preferred

• Usage of CRM and CDP tools required, preferably Simon Data and Salesforce

• Salesforce Marketing Cloud Email Specialist certification a plus 

• HTML and CSS experience preferred but not required

• Deep understanding of email KPIs, metrics, and reporting

• Experience with A/B testing and email optimization to drive conversion and engagement

• Embraces an analytical approach and is comfortable working with data and digging into numbers

• Excellent verbal and written communication skills

• Exceptional attention to detail with strong organizational, multi-tasking, and project management skills

• Strong work ethic and entrepreneurial spirit

• Passion for excellence, results, and team collaboration

• Ability to excel in a fast paced, ever-changing environment

• Bachelor’s degree or equivalent experience required

Compensation & Benefits

Base Pay: $67,500 - $90,000

Incentive Compensation: WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.

Benefits: Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including 20 days of PTO, approximately 10 paid holidays, 80 hours of paid sick leave, 16 weeks paid parental leave, competitive healthcare benefits, Life & AD&D insurance.

Life at WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people y