Lead Decision Scientist, Web and Digital Analytics

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

CVS Health is seeking a Lead Decision Scientist to join our team. As a Lead Decision Scientist, Web and Digital Analytics, you will drive the next level of growth with CVS Health with a bold new approach to total health; a national direct to consumer healthcare brand reaching millions of prospects and members.  

Additionally, you will leverage data analytics to gain deep knowledge of the customer experience, use data and analytics to optimize marketing campaigns, and develop strategies through insights to attract new members and keep our current ones happy and healthy. As a key member of the team, you will bridge the marketing strategy and technical deployment of many different consumer and member journeys across multiple digital touchpoints.  

Responsibilities: 

• Lead the analysis of web behavior and conversion data using advanced digital measurement tools (including Adobe Customer Journey Analytics) 

• Develop and implement comprehensive digital marketing strategies to increase traffic, enhance user engagement, and improve conversion rates

• Develop, launch, measure, and report on A/B and multi-variate tests to improve website performance across key indicators  

• Analyze and optimize paid media traffic through website 

• Assist in mining data for insights and performance improvement opportunities to continually enhance consumer and member journeys  

• Partner with the tag management team to ensure interaction data is tracked by our web analytics tools, as well as deployment of technology to optimize all aspects of a customer’s experience 

• Engage with marketing stakeholders to understand go-to-market plans and support marketing strategies with data driven insights 

• Manage multiple projects using excellent time management and planning skills to ensure on time deployment and high-quality results 

• Utilize effective data storytelling techniques to create presentations and content that easily communicates answers to complex problems in a clear and compelling way 

• Stay abreast of industry trends and emerging technologies to ensure CVSH remains at the forefront of digital marketing best practices 

Required Technical Qualifications: 

• 7+ years of relevant