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The Lead, Database Marketing undertakes detailed analysis of data and mining for insights and employs modeling techniques that offer actionable marketing benefits informing the organization's or client's strategy. The Lead, Database Marketing works on problems of diverse scope and complexity ranging from moderate to substantial.

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As a Lead, Data Analyst, Marketing Audience, you'll drive the development of audience segmentation strategies and data analysis that support Humana's marketing campaigns. You'll lead efforts to identify, define, and optimize target audiences across channels.

This role is ideal for someone who excels in data-driven marketing and enjoys translating insights into strategic action.

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Role Responsibilities

• Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP).
• Design and implement scalable processes and best practices for audience development and marketing automation.
• Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources.
• Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights.
• Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms.
• Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance.
• Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity.

Required Qualifications:

• Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Or 8+ years of experience in audience segmentation.
• 5+ years of experience in campaign development, audience segmentation, or marketing analytics.
• Proven ability to lead complex data initiatives and manage multiple priorities independently.
• Deep experience in developing audience strategies and automation workflows using campaign platforms.
• Strong SQL skills and familiarity with relational databases.
• Strong documentation skills. (e.g. Requirements, Tutorials, Instructions, etc.)
• Passion for improving consumer experiences through data-driven marketing.
• Excellent communication and collaboration skills, with a "one team" mindset.

Preferred Qualifications:

• Experience with CRM systems and other marketing automation platforms (e.g., SFMC, Unica, Adobe Classic, Adobe Experience Platform).
• Strong project management skills
• Adobe Experience Platform certification or equivalent.
• Prior experience in healthcare or other regulated industries.
• Strong understanding of data privacy regulations and compliance standards (e.g., HIPAA).

Additional Information:

WAH Internet Statement

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.

• Satellite, cellular and microwave connection can be used only if approved by leadership.

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Benefits

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matchi