Lead Creative

Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.   We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.   Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.In this role, you will guide the creative teams (internal and external) in producing impactful, brand-aligned content and campaigns that resonate with customers and contribute to the company's success in a highly competitive industry. The Lead Creative combines creative expertise, strategic thinking, leadership skills, and a deep understanding of automotive marketing and design. The Lead Creative focuses on the creative side of projects, given briefs from Director of Brand, and is the key point of content for the Marketing team.


The Role:

• Sets the creative direction and vision for marketing and advertising campaigns, ensuring alignment with Lucid's identity and goals
• Oversees the development of creative concepts and strategies for various campaigns and projects
• Oversees the conceptualization and execution of advertising and marketing campaigns, including print ads, TV commercials, and experiential marketing initiatives, with the support of external agencies where needed or support of the Design team 
• Collaborates with cross-functional teams in both Design and Marketing to ensure campaigns are integrated and effective
• Oversees the creation of engaging and visually appealing content for various platforms, including websites, billboards, magazines and brochures 
• Ensures that content effectively communicates the unique selling points and features of the Lucid products or services
• Acts as the key point of contact within Marketing to the Design team, including graphic designers, web designers, and multimedia specialists to ensure that assets created respond to the strategic goals and vision of the campaign/project.
• Reviews and approves design concepts, ensuring they align with brand guidelines
• Manages and evolves the brand identity for Lucid, ensuring consistency across all touchpoints, from logo design to visual elements and messaging
• Develops and enforces brand guidelines to maintain a cohesive and recognizable brand image

Requirements:

• 5 + years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience
• Skilled in managing a high volume of creative and content
• Passion for mission-driven brands
• Portfolio of proven brand-defining campaign concepts
• Versed in all aspects of creative campaign production
• Act as a champion of Lucid brand standards in all aspects of creative work

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.   To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.