Lead Copywriter

Welcome to Apothékary™, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term. 

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s Entrepreneur of the Year 2021. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine
2. We are growing fast (100x growth in two years, over $16M in capital raised, and quadrupled the size of the team)
3. We’re a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role

This role will work closely with our Head of Brand Marketing, Creative Team, Retention Team, and Digital Team, reporting directly to the Creative Director. The Lead Copywriter role will be responsible for both writing and editing compelling copy across a variety of platforms, including website pages, blog posts, campaign key strategic messaging, email and SMS campaigns, booklets, product copy, and paid social media copy. 

As a key member of the team, this role will transform complex information into clear, engaging narratives that resonate with our customers and align with the broader industry trends. 

Responsibilities

• In collaboration with the Creative Director, Head of Brand Marketing, CEO/Founder, support the writing of key strategic messaging concepts for campaign launch briefs
• Lead the narrative and storytelling efforts to ensure continuity of voice and positioning across different channels for online/offline formats
• Lead product naming strategy across evergreen and limited edition releases as needed including packaging copy that is conscientious of regulatory requirements
• Write and edit email, SMS, and social media campaigns and copy on an as-needed basis to support respective channel owners and ensure a clear and consistent brand voice across channels
• Create product & brand one-sheet messaging documents for new campaign launches and product initiatives.
• Write and edit blog content in collaboration with herbalists + education team to ensure an authoritative, but approachable voice and seasonally appropriate topics are incorporated into educational content
• Write and edit copy for digital, IRL, and print collateral such as educational, direct mail & influencer postcard copy, and recipe booklets
• Incorporate the company’s *new* brand bible guidelines and apply it across marketing channels, ensuring brand consistency and compliance with legal and regulatory standards. 
• Maintain high standards of copywriting and is a stickler for accuracy and attention to detail in all work.
• Drive brilliance in ideas, craft and strategy across all channel touch points while ensuring creative work delivers against the brief and brand strategy
• Be a guardian and champion of our brand and style guide helping on-board and coach new creative team members to ensure we consistently build brand equity
• Work in close collaboration with the creative team of designers, copywriters, and creative agencies including setting priorities, assigning resources and ensuring projects goals are achieved
• Collaborate with cross-functional partners across marketing, product, and digital to shape the strategy, ideation, and execution of world-class creative
• Leverage consumer and cultural insights to ensure all creative work is strategy-led and positions Apothékary as a thought leader
• Collaborate with designers, marketers, digital, and product teams to integrate copy seamlessly into visual and interactive experiences
• Define bra