Lead, Consumer Insights -Substantial Snacking

Job Description

The Consumer Insights Lead will be responsible for championing the consumer and own all insights for the Substantial Snacking businesses. The Lead is responsible for identifying, developing and integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving to a consumer-obsessed culture. The Lead will have people responsibilities (Manager – Adult Snacking) and will need to adapt and flex to needs of BU leadership, management, and day-to-day coaching – infusing the right behaviors throughout their insights team (e.g. prioritize, drive future mindset and synthesize / distill information into actionable insights, etc.). Although the Substantial Snacking insights lead will have overall responsibility for Substantial Snacking, this BU lead will be a key partner to the remaining Meats, Cheese, & Coffee, Snacking business unit collectively driving synergies and learnings across the BU to optimize and maximize brand and category success. Lead will have accountability for custom strategic market research and must also draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to KHC.

The Role – Key Skills:

• Strategic: Be a key strategic business partner to Marketing team and a thought leader. Leverage their understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward

• Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams

• Impactful: Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer

• An Owner: Possess a willingness to get your hands dirty, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.

• Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change

• Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization

• Self-motivated: Ability to handle many workstreams, competing priorities and distill a plan that can be implemented for the team. High level of tolerance for working in ambiguity, leading change and inspiring change management.

• Analytical: Ability to see through data and recognize patterns to inform brand actions

• Collaborator: Team player, works well in a fast-paced entrepreneurial environment

• Coach & People Leader: Drive to share knowledge and develop a high-performing team

• Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results

• Influence: Ability to influence at senior levels of an organization and drive focus and impact

• Storytelling: Leverages creative and impactful points to garner alignment - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).

Key responsibilities

• Key Point of Contact for Consumer-Based Platform – key lead to unlock strategic initiatives across platform

• Unearth powerful consumer insights /Pain points across platform and help identify growth opportunities for brands that improve our long-term equity & innovation efforts

• Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products

• Develop and lead holistic, comprehensive research plans across communication, product, pack and foundational consumer empathy and understanding

• Help shape 3Yr Growth Strategy and assist teams in pulling through to brand’s annual marketing plans, including strategy, creative development and optimization

• Evaluate effectiveness of campaigns and help optimize media and channel mix to improve efficiency and ROI

• Support Enterprise Transformation Agenda - support consumer insights best practices and center of excellence initiatives

• Develop the 1 direct report of this role and coach them to drive the right skills and behaviors

Qualifications

• Minimum Bachelor's Degree. Advanced Degree Highly Preferred

• A minimum five (5+) years of solid Market Research / Insights experience is required on the client-side, or 7+ years with a combinat