Lead Channel Specialist

Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description:

Responsible for developing and managing channel product strategies and executions. Researches market conditions to determine potential sales of a product or service. Gathers and analyzes competitors, consumer trends, prices, sales, and methods of marketing and distribution. Develops and executes market tests to optimize business initiatives. Actively manages and escalates risk and customer-impacting issues within the day-to-day role to management.

 

This role acts as a program manager for Discover Card Marketing leading creative strategy for customer acquisition email campaigns. The role requires a strong marketing background and working knowledge of direct response marketing. Their primary focus in Card acquisition will be on the email channel and other digital expansion opportunities. This person will partner with many internal teams including Creative, Analytics and Operations teams and external vendors to develop, execute and evaluate performance of tests and strategies. Candidate must be detail oriented, have excellent written and oral communications, and strong problem-solving skills.

 

Responsibilities:

• Manages the planning and execution for channel product initiatives and monitors performance.
• Develops reports of initiative performance and provides them to management.
• Gathers and interprets data on competitors, consumer, and industry trends. Develops and executes market tests to optimize business initiatives.
• Evaluates and interprets data. Evaluates data collection methods and identifies new data sources.

 

Minimum Qualifications

At a minimum, here’s what we need from you:

• Bachelor's degree in marketing, business, finance, computer science, engineering, or related field
• 2+ years of experience in marketing, digital, agency experience, STEM, or related field
• In lieu of a degree, 6+ years of marketing, digital, agency experience, STEM, or related field

 

Preferred Qualifications

If we had our say, we’d also look for:

• Experience with direct marketing, email marketing, and/or partner marketing
• Experience with Vendor Management
• Experience with customer journey mapping
• 6+ years of experience in marketing, business, finance, computer science, engineering, or related field
• Agile Project Management (PMI-ACP), or related field
• Master's degree in marketing, business, finance, computer science, engineering, or related field

Application Deadline:

The application window for this position is anticipated to close on Mar-27-2024. We encourage you to apply as soon as possible. The posting may be available past this date, but it is not guaranteed.

Compensation:

The base pay for this position generally ranges between $75,500.00 to $127,900.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay for this position.

Benefits:

We also offer a range of benefits and programs based on eligibility. These benefits include:

• Paid Parental Leave

• Paid Time Off

• 401(k) Plan

• Medical, Dental, Vision, & Health Savings Account

• STD, Life, LTD and AD&D

• Recognition Program

• Education Assistance

• Commuter Benefits

• Family Support Programs

• Employee Stock Purchase Plan

Learn more at MyDiscoverBenefits.com.

What are you waiting for? Apply today!

All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.

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