Lead Business Data Analyst

Lead Business Data Analyst

The Opportunity

Ask Media Group is looking for a Lead Business Data Analyst to help us grow contribution for our AMG properties and manage and drive innovation in our marketing initiatives. In this role, you’ll work collaboratively with the AMG analytics team and business stakeholders to conduct analysis on traffic / marketing trends as well as drive projects from beginning to end to provide a direct impact to AMG’s bottom line.

What You'll Do:

• Scope – Ask Media Group acquires users across search, content and other diverse marketing channels driving traffic to a host of different landing pages and content experiences. As a lead analyst, you’ll use your experience in project ownership, analytics, web traffic trends, and A/B testing to devise fitting analysis for the marketing funnel in question and drive the analysis forward via business partnership, analysis, results summarization and follow-up. As analysts at AMG we ensure that complex analysis is thoroughly understood by business stakeholders and that the recommended action to drive additional contribution or efficiency is clear to all.
• Business partnership – You’ll work closely with marketing, product, and development teams to best understand their tactics, initiatives, and goals. You’ll work to develop partnerships with these teams so that there are open lines of communication and trust in the data and analysis that the team provides.
• Analysis ownership - You’ll be expected to eventually own projects from beginning to end, providing an analytic or test plan, compiling data and/or interpreting results and then delivering results to stakeholders of diverse backgrounds / levels. You are responsible for both the analytic results themselves, as well as ensuring that stakeholders understand the results and utilize the findings. Some projects will also require coordination with other analysts and/or with the Data Operations team.
• Reporting pipeline – Create and maintain reports on site performance and A/B testing results. You are both the creator and consumer of reports and KPIs, being responsible for data accuracy and timeliness, but also using insights derived from them to determine further areas for investigation and to drive the future direction of product efforts.
• Stakeholder communication – Deliver performance summaries that clearly and concisely articulate analytical findings. Be prepared to explain, defend, or revise your analysis in the face of new data or new perspectives.

What you’ll bring to us:

• B.S. or higher in a quantitative field (e.g., statistics, finance, economics, mathematics, computer science)
• 3-4+ years of professional analytics experience
• Experience in web analytics, especially in marketing, content and search site metrics / KPIs
• Must have advanced knowledge of SQL
• Experience with Python
• Experience with Snowflake
• Experience in Looker is highly preferred
• Skilled in MS Office software

About you:

• Ability to lead projects and initiatives from beginning to end, working mostly independently and resolving conflicts and blockers proactively
• Track record of demonstrating initiative and independent thinking
• Speed, resourcefulness, and a go-getter demeanor
• Moving quickly and executing to allow for continual iteration is a core qualification of our team
• Willingness to supply new insights and articulate them to a variety of partners and not just execute on existing ones
• A love of data - you go get the data you need and turn it into an insightful story. You know how to convert data into decisions and a meaningful action plan
• Strong oral and written communication skills

Company Culture

As an organization, we value transparency, collaboration, learning, and collegiality. People are passionate about learning and doing our best. Sometimes we fail, but we learn from these failures. All the while, we believe that maintaining work-life balance and having fun is the key to our success.

Salary & Benefits

The salary range for this position is $120,000 - $140,000 USD annually. The base salary range represents the anticipated low and high end of the sa