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Internship - Data & Analytics
Transparent PartnersUnited StatesinternshipVerifiedPosted 17 Oct 2024
About the role
Please only apply to one internship opportunity
Our CompanyTransparent Partners is an independent consultancy that specializes in enhancing customer experiences through a digital marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the marketing landscape.
Position OverviewWe are seeking a highly driven, marketing analytics and data strategy intern to support delivering data, measurement, analytic, and technology solutions. This role includes leading a project (internal or client facing) and taking ownership of the project's tasks and solution. Support in a variety of non-client related initiatives is expected, including social events, volunteer experiences, and Diversity Equity and Inclusion initiatives. This role is a unique opportunity with a chance to contribute to industry-leading work that directly impacts the business decisions of our Fortune 500 clients.
Our CompanyTransparent Partners is an independent consultancy that specializes in enhancing customer experiences through a digital marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the marketing landscape.
Position OverviewWe are seeking a highly driven, marketing analytics and data strategy intern to support delivering data, measurement, analytic, and technology solutions. This role includes leading a project (internal or client facing) and taking ownership of the project's tasks and solution. Support in a variety of non-client related initiatives is expected, including social events, volunteer experiences, and Diversity Equity and Inclusion initiatives. This role is a unique opportunity with a chance to contribute to industry-leading work that directly impacts the business decisions of our Fortune 500 clients.
Position Qualifications
- Pursuing 4-year college degree in related field with expected graduation in 2025 or 2026.
- Strong interest in data analytics (such as data engineering, integration, or data visualization) applied to marketing and customer data.
- Understanding of, or experience with, data-driven marketing technologies (Data Warehouses, Customer Data Platforms, Data Clean Rooms, Analytics and Testing Platforms, etc.)
- Ability to take initiative and work in collaboration with internal teams as well as external partners (brands, agencies and platforms).
- Ability to quickly identify, research, and critically analyze broad business issues as well as the immediate urgencies that help shape the direction of strategic marketing initiatives.
- Strong communication skills – must be able to clearly articulate our approach and strategic recommendation in writing and verbally.
- Technical education, familiarity or competency in data analysis and visualization tools such as SQL, Python, Tableau, Data Studio, and related tools.
- Enthusiasm to learn and grow in the field of Data Analytics, Technology, Marketing, and Consulting.
- Drive to support the development of a high-growth company in a dynamic industry.
Position Responsibilities
- Learn and support work relating to Marketing Measurement, Data Strategy, Marketing Technology & Analytics.
- Participate in hands-on learning on how to partner with clients to become a trusted advisor, manage and exceed client expectations, and present findings.
- Identify client needs and pain-points to guide towards client deliverables.
- Collect and document key functional requirements to achieve expected deliverables defined in project scope.
- Conduct Current State research and assessments of client measurement, data, technology and analytics ecosystem.
- Evaluate data platforms, identify opportunities to integrate new systems and analytics methods to drive ROI.
- Formulate findings into client deliverables with analysis and meaningful implications.
- Help build gap analyses that outline revenue opportunities and craft a recommended path towards a solution, including continuation of services over time.
- Play an active role in supporting advancement of D&A practice including product, operation and approach.
- Contribute to generating unique POV’s highlighting the value of our approach to marketing measurement, data strategy, analytics, and marketing technology.
- Directly contribute to social and volunteer experiences.
Position Competencies
- Goal Oriented - Contributes high quality value to the team by consistently being proactive.
- Customer Focus - Serves as a resource and coordinates logistics for all deliverables.
- Team Mindset - Demonstrates flexibility, eagerness to learn, and genuine desire to contribute towards the Team.
- Interpersonal and Political Savvy - Articulates objectives for scheduled activities and strives to achieve desired outcomes directly.
- Project Management - Delivers on expectations and timing, with constructive input along the way.
- Professional Development - Demonstrates professionalism and strong judgment in all interactions.
- Analytical - Deep interest in data & analytics as applied to major organizations and real-life business cases.
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