Job Description

This role will be responsible for driving demand and delivering top line growth. The candidate will be responsible for the development and execution of integrated, multi-step marketing programs supporting revenue and brand goals. They will lead cross-functional teams to drive collaboration with sales, customer success managers and key stakeholders. The ideal candidate brings experience with outbound marketing, particularly demand generation in a B2B, for fundraising software or software that serves nonprofits and associations.  
Reporting to the Manager, Integrated Marketing, the Integrated Marketing Manager will create and execute effective and results-oriented integrated marketing campaigns, such as email, webinars and events to build pipeline and grow the company’s business. The ideal candidate will thrive on incorporating data-driven analytics to refine and hone execution.

DUTIES & RESPONSIBILITIES:

• Develop and execute measurable demand creation programs that drive revenue through direct sales team 

• Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content 

• Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets 

• Work closely with content and design teams to create landing pages for campaign CTAs 

• Work closely with Marketing Operations on mapping marketing database segmentation to personas 

• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them 

• Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking 

• Analyze tactical campaign performance for continuous improvement 

• Facilitate a marketing program retrospective following completion of each marketing program 

• Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action 

• Become an expert on the company's lead funnel 

• Other job duties as assigned by the manager  

• 3 to 5 years of experience in B2B marketing programs 

• Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems 

• Experience with creating compelling messages that drive interest and conversions

• Ability to understand how strategic objectives translate into market-specific programs 

• Demonstrated ability to implement with extreme attention to detail 

• Desired management/leadership skills: 

• Ability to define and manage projects involving multiple stakeholders 

• Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus) 

• Desired marketing skills: 

• Familiarity with principles of B2B marketing 

• Audience development experience a plus 

• Legally eligible to work in the country in which the position is located

CHARACTERISTICS

• Proactive self-starter, intrinsically motivated

• Intelligent, with strong critical thinking skills

• Ability to think strategically, paired with high attention to detail in execution

• Positive, can-do attitude 

• Ability to prioritize multiple projects simultaneously, naturally high RPM

• Strong interpersonal skills a must; values influencing & building relationships

• Collaborative team player, yet also comfortable working independently

EDUCATION, CERTIFICATES, LICENSES, & REGISTRATIONS

Bachelor's degree required with emphasis on marketing, business or communications preferred.  

About Us

Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed