Integrated Marketing Manager

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

The Integrated Marketing Manager is an integral part of the marketing team - they are hands-on with almost all campaign activities and managing the day-to-day progress to bring campaigns to market within budget and deadlines. Reporting to the Sr. Director of Integrated Marketing, this position collaborates with stakeholders across the marketing department to manage priorities and outputs. Campaigns focus on driving demand for our key products with our target audiences and the manager will have the opportunity to work on all B2B marketing strategies, such as, website landing pages, paid media campaigns, event sponsorships, and webinars.

You will:

• Own and manage marketing campaign operations, ensuring seamless execution and alignment with cross-functional teams (e.g. Integrated Marketing, Events, PR, Product Marketing).

• Manage planning and workflow processes, serving as a connector between marketing strategy and tactical execution.

• Develop and own detailed program/project briefs (including goals, messaging, call to action, content, target personas and distribution channels), to enable the Digital, Marketing Ops and Events teams to execute effectively

• Communicate proactively with stakeholders about progress, deliverables, roadblocks and results

• Partner closely with Integrated Marketing team members and the cross-functional partners within Marketing (Comms, Marketing Ops, events, and digital marketing) to execute strategies

• Collaborate with all marketing functions on the quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community

• Drive campaign and program timelines, ensure clear communication loops, and adjust course as needed to meet shifting priorities.

• Contribute to technology operations: manage tool access, assist with training and onboarding, and provide backup for tech owners (e.g., Marketo, 6sense).

• Define campaign reporting needs and KPIs, work with the broader marketing team to track and report results against benchmarks

  • Monitor dashboards, analyze results to understand what’s working/not working and why, and then optimize campaigns based on these data-driven insights

  • Communicate how marketing programs impact revenue, understand key metrics and dashboards, and deliver ad-hoc analyses as needed

• Anticipate needs and proactively build scalable solutions and processes that improve execution quality.

• Provide support to peers through collaboration, peer mentorship, and shared ownership of team goals.

Your team will: 

Work across the Marketing department to ensure campaign excellence. The Integrated Marketing Team is responsible for developing and executing strategic marketing plans that synthesize the business goals of our product and sales teams into marketing campaigns. Integrated Marketing is at the heart of the marketing department, collaborating across our Product Marketing, Demand Generation and PR teams. 

The team provides critical executional and operational support, partnering with stakeholders across, PR, Events, and Product Marketing. You’ll help streamline campaign workflows, foster collaboration, and bring a spirit of problem-solving and accountability to each project you touch. 

About you: 

• 4–5 years of experience in marketing, ideally B2B or tech/SaaS

• Experience managing marketing campaign timelines and working cross-functionally

• Superior