Integrated Marketing Manager

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

The Integrated Marketing team is responsible for leading the process of developing RFP 

responses from end to end, ensuring that they’re not only delivered on time and on budget for our clients, but that they also drive our clients’ businesses and lead to long term partnerships with The Wall Street Journal and Barron’s Group.

The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to success. We need an individual who is passionate about print and digital advertising, who can work in a fast-paced environment and who's excited about writing and creating proposals that make our advertisers want to work with the WSJ.

Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the current media and advertising landscape. The right candidate must also be able to translate data and insights into compelling and engaging advertising and branded content programs. 

About the Role:

The Integrated Marketing (IM) Manager will be responsible for preparing the entire presale process as the first point of contact with Sales. The IM Manager will lead both brand and custom RFP ideation and will be responsible for leading collaboration across relevant areas of the organization (including Sales, Product Strategy, The Trust, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients.

You Will:

• Manage and lead individual daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings, including determining custom content production budgets, media plan components, deal health, etc.

• Have a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities

• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks, with minimal oversight and direction from Director

• Use research and data to share insights and support value propositions for client pitches and proposals

• Staying up-to-date with new product and feature launches

• Lead creation of advertiser case studies and work with relevant MMS teams to create cohesive story

• Create, manage, and update marketing collateral used for client meetings and presentations

You Have:

• B.A. or B.S., plus minimum 5 years of relevant experience in a sales marketing function - preferably within publishing and/or digital advertising environment

• A foundational understanding of ad sales, media planning, as well as content marketing and emerging digital and social platforms

• Knowledge of basic research/analytical metrics

• Excellent time management and ability to prioritize projects

• Curiosity in an environment of constant learning and change

• Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

• A positive, can-do attitude, team player

• Commitment to excellence. No job too big, no job too small

Preferred Tools/Skills:

• Design and deck building skills using tools such as Google Slides, Powerpoint, Canva, etc. 

• Ability to lead the entire pre-s