Innovation Designer - New Player Growth
HasbroAbout the role
<div class="content-intro"><p><span style="font-size: 12pt;">We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.</span></p></div><p></p> <p>At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!</p> <p>Magic’s future depends on welcoming new players and helping them build a lasting connection with the game. As the Innovation Designer for New Player Growth, you will do the hands-on design work behind new products and experiences that make Magic easier to discover, learn, and enjoy.</p> <p>You will turn early ideas into tangible concepts that teams can play, test, and improve. Your work will include light game design, rapid prototyping, and player testing. You will explore introductory products, solo and cooperative experiences, new ways to learn, and offerings that extend beyond traditional Magic products.</p> <p>Working closely with the Product Architect, you will translate growth priorities and player insights into experiences that welcome broader audiences. You will also partner with Game Design, Consumer Insights, Creative Design, Digital, and Production to move promising concepts from discovery toward launch.</p> <h2><strong>What You’ll Do:</strong></h2> <ul> <li>Design and prototype new physical, digital, and connected products that help people begin and continue their Magic journey.</li> <li>Apply game design principles to develop gameplay concepts, learning experiences, rules, content structures, and new modes of play.</li> <li>Explore product forms, play patterns, partnerships, and occasions that can introduce Magic to audiences beyond established trading card game players.</li> <li>Improve introductory and acquisition-focused products by making them welcoming, engaging, and easy to navigate.</li> <li>Turn player needs and business opportunities into testable concepts, prototypes, and pilot experiences.</li> <li>Plan and facilitate playtests. Observe player behavior, gather feedback, and revise designs based on what you learn.</li> <li>Design experiences that help new players feel capable, make meaningful choices, and connect with other people.</li> <li>Partn
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