Influencer Team Lead

In November 2024, Printful and Printify came together as two equals and merged to form a global on-demand powerhouse. This role will involve working across our two platforms and brands, a unique and special challenge. To learn more about the merger, check out our blog post.

About Us

Both Printify and Printful are pioneering production on-demand companies and platforms established in Latvia but with a global customer base.

Printify is bringing the dream of financial freedom and business ownership to the world by connecting e-commerce entrepreneurs with over 100 print-on-demand facilities around the globe. 

Printful has built world-class in-house production facilities and helps people to build their brands, empowering thousands of businesses—including iconic names like Coca-Cola and MTV. 

About the Role

Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.

Our business keeps growing, so we’re looking for a skilled Influencer Team Lead to join our team. As the Influencer Marketing Team Lead, you will lead our influencer strategy and execution, managing a team focused on building impactful partnerships with top industry influencers and experts. Your mission is to drive brand awareness, credibility, and customer acquisition by developing and scaling influencer collaborations across key markets and verticals.

You will oversee campaign development, outreach strategy, team performance, and cross-functional alignment—while also staying close to the influencer ecosystem and driving innovation within the channel.

Your Daily Tasks Will Entail:

• Drive the influencer marketing strategy, ensuring it aligns with broader growth and brand goals

• Manage and mentor the influencer marketing team, setting clear goals, KPIs, and professional development plans

• Identify and secure high-potential influencers to build long-term, strategic partnerships

• Oversee the creation of compelling outreach strategies and content to engage influencers

• Approve and guide the development of campaign briefs, influencer rosters, and content concepts

• Monitor and optimize influencer performance across brand awareness, content quality, and conversions

• Stay ahead of industry trends, emerging influencer talent, and platform opportunities

• Report regularly on team performance and campaign ROI to senior stakeholders

• Collaborate with brand, content, paid, affiliate, and product teams on integrated campaigns

• Lead experimentation into new influencer niches and formats (e.g., UGC, ambassador programs, niche communities)

Your Qualifications

• 3–5 years of experience in influencer marketing, partnerships, or a related marketing function and at least 1 year of experience leading a team or mentoring marketers

• Excellent written and verbal communication skills in English

• Proven ability to manage influencer campaigns from concept to execution and reporting

• Strong interpersonal skills and experience negotiating with talent

• Comfortable analyzing marketing metrics (engagement, conversion, ROI) and presenting insights

• Highly organized, with the ability to manage multiple campaigns simultaneously

• Self-driven, adaptable, and thrives in a fast-paced, feedback-oriented environment

• Experience working with influencers in the e-commerce, print-on-demand, or creator economy space

• Background in B2B, or marketplace marketing is highly appreciated

• Familiarity with influencer platforms (e.g., Modash, Upfluence, Aspire, etc)

• Experience working with CRM tools and campaign management platforms

What We Offer:

• Flexible working hours (start your day as late as 11 a.m.)

• Health insurance

• Be part of a friendly, inclusive, and global team

• An opportunity to work remotely or in person, from one of our modern and w