Industry Principal - Insurance

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.
Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.
The Industry Principal – Insurance is responsible for shaping, advancing, and optimizing the company’s Insurance products and services within the multi-family housing ecosystem. This role provides strategic leadership across product, operations, and go-to-market functions to ensure the growth, profitability, and long-term success of Insurance offerings. The position requires deep expertise in the multi-family housing and insurance sectors, strong cross-functional influence, and the ability to guide product direction, operational execution, and market strategy. The Industry Principal serves as the organization’s primary subject matter expert for Insurance and contributes to the development of broader company objectives.

Responsibilities

• Serves as the primary subject matter expert for Insurance across customer engagements, internal teams, and executive leadership.
• Develops strategic insight into the company’s multi-family software ecosystem with a focus on the role of Insurance products.
• Identifies emerging industry trends, regulatory shifts, and market opportunities and translates them into actionable product and business recommendations.
• Works with product and operations teams to define product requirements, delivery approaches, and long-term roadmap direction based on market and customer needs.
• Collaborates with sales, marketing, and go-to-market teams to define objectives, KPIs, pricing structures, and contract standards for Insurance products.
• Partners with finance and accounting to determine pricing models, margin expectations, and financial performance metrics.
• Assists deal desk and sales teams on complex pricing requests, contract structures, and high-value customer opportunities.
• Participates in customer calls to support sales cycles, onboarding, issue resolution, and product adoption.
• Analyzes sales data, customer feedback, and market performance to identify product improvements and optimization opportunities.
• Maintains strong relationships with key clients, partners, and industry stakeholders, serving as a trusted advisor and strategic resource.
• Provides regular reporting and recommendations to leadership on Insurance product performance, priorities, and strategic opportunities.
• Leads strategic direction for Insurance product initiatives and ensures alignment with organizational objectives.
• Guides cross-functional collaboration and decision-making across product, operations, sales, and finance.
• Represents the company as the subject matter expert for Insurance in internal and external engagements.
• Travels domestically for client meetings, industry events, and company gatherings as required to maintain business relationships and achieve objectives.
• Drives evaluation of market trends and regulatory changes to influence long-term product and business strategy.
• Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.
• Maintain professional interaction with internal and external stakeholders
• Ability to work in a fast-paced and high-stress environment

Minimum Qualifications

• Deep knowledge of the multi-family housing industry and insurance ecosystem, including operational and regulatory considerations.
• Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and interpersonal skills with the ability to convey complex concepts to varied audiences.
• Ability to operate autonomously in a dynamic and evolving environment.
• Bachelor’s degree in a relevant field; MBA or comparable experie