Head of Social

Description

Our family of brands is comprised of Schoolhouse, the lighting, home furnishings, and lifestyle brand based in Portland, Oregon; Food52, the community-driven cooking and home company, based in Brooklyn, New York; and Dansk, the heritage home brand founded in 1954.  

Schoolhouse

Schoolhouse is a lighting, home furnishings and lifestyle brand dedicated to thoughtful living and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work.

Food52

Food52 is a next-generation cooking and home company, named one of the World's Most Innovative Companies by Fast Company, with a monthly reach of more than 25 million people. Food52 challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food52 inspires, informs, and supports its engaged community with recipes, videos, podcasts, events, and a curated selection of well designed, high-quality products.

Dansk

Dansk is a design company founded in 1954 by Ted and Martha Nierenberg to bring the elegant simplicity and natural materials of Scandinavian design to the American market. The mission of Dansk is to preserve its heritage, to revive many of the exceptional designs from its archives, and to collaborate with leading designers around the world to create new products that will someday be passed down from generation to generation.

ABOUT THE ROLE 

We're looking for a Head of Social Media to oversee all social media activity across Schoolhouse, Food52 and Dansk - including our content, our shop and our partnerships. This role will drive the vision, strategy, execute and optimization of our social efforts across all social platforms - most notably: YouTube, Instagram, TikTok, Facebook, Pinterest, Substack and beyond. This leader will be responsible for developing innovative and compelling content, growing our audience, and driving meaningful engagement across platforms. You will work closely with our content, marketing, and commerce teams to ensure our social strategy aligns with overarching business goals.

KEY RESPONSIBILITIES

Strategic Leadership:

• Develop and implement a cohesive, data-driven social media strategy aligned with Food52’s audience and revenue goals.
• Build a unified vision across platforms to ensure brand consistency while catering to unique audience needs and optimizing content for each.
• Stay ahead of social media trends, platform updates, and emerging technologies to innovate and keep the brand at the forefront of the industry and top-of-mind for the community.
• Oversee the creation of compelling, shareable content, including video, photography, graphics, and copy, tailored to each social platform (Instagram, TikTok, Pinterest, Facebook, YouTube, etc.).
• Work closely with creative, editorial, and production teams to develop campaigns that resonate with diverse audiences and amplify brand storytelling.
• Manage the editorial calendar for all social platforms to ensure a steady cadence of high-quality content and alignment with site programming.
• Oversee strategies to amplify user-generated content, influencers, and collaborations.
• Partner with the customer experience team to address and manage any social escalations with professionalism and brand integrity.

Performance & Development:

• Build and lead a high-performing social media team, providing mentorship and development opportunities.
• Set KPIs for social media performance, including engagement, growth, and conversion metrics, and consistently analyze and report on performance.
• Leverage analytics tools to glean insights, refine strategy, and make data-informed decisions.
• Partner with paid media teams to optimize paid social strategies and budgets.

QUALIFICATIONS

• 8+ years of social media experience, with at least 3 years in a leadership role, preferably in the lifestyle, food, or home sectors.
• Proven track record of scaling social media followings and driving engagement across multiple platforms.
• Deep understanding of social platforms, analytics tools (e.g., Dash Hudson, Google Analytics), and emerging trends.
• Exceptional leadership skills with experience managing and mentoring teams.
• Strong creative vision with the ability to translate brand identity into engaging social media content.
• Experience in influencer partnerships and user-generated content strategies.
• Ex