Growth Marketing Manager

Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else. 

If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join OneDigital.

Our Newest Opportunity: 

Position Overview:
We are seeking a dynamic and results-oriented Growth Marketing Manager to join our team. In this pivotal role, you will be responsible for developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention across multiple verticals and channels. You will optimize the marketing funnel, leverage cutting-edge digital tools, and collaborate cross-functionally to accelerate business growth. The ideal candidate combines strategic vision with hands-on execution, excels in analytics, and thrives in a fast-paced, data-driven environment.

Key Responsibilities

• Develop and implement innovative growth marketing strategies and campaigns to drive business objectives.

• Identify and evaluate new marketing channels, technologies, and opportunities for expansion.

• Collaborate closely with product, sales, and analytics teams to align marketing initiatives with business goals.

• Plan, execute, and optimize multi-channel campaigns, including email, paid media, SEO/SEM, social media, and content marketing.

• Continuously optimize campaigns through A/B testing, performance analysis, and data-driven insights.

• Manage marketing automation workflows and nurture programs to enhance customer engagement.

• Monitor and report on key performance metrics such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and ROI.

• Improve the customer journey from initial awareness through engagement, conversion, and retention.

• Present campaign results, insights, and recommendations to internal stakeholders and leadership.

• Coordinate with external vendors and partners to ensure seamless campaign execution and performance.

• Stay current with industry trends, best practices, and emerging technologies in digital marketing.

Desired Skills & Qualifications

• Exceptional business writing and communication skills.

• Strategic thinker with strong organizational and project management abilities.

• Demonstrated curiosity, learning mindset, and a passion for innovation in digital marketing.

• Ability to work independently and collaboratively within cross-functional teams.

• Strong relationship-building skills and a proactive, initiative-driven approach.

• Comfort with technology and digital marketing tools, including:

  • Adobe Creative Suite, Canva

  • Constant Contact, Salesforce, HubSpot

  • Microsoft Office, Teams, Sharepoint, Asana

• Experience managing vendor relationships and internal/client communications.

• Proven ability to analyze data, measure campaign performance, and optimize results.

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC)

• Marketing Qualified Leads (MQLs) generated

• Conversion rates across the funnel

• Campaign ROI and effectiveness

• Website traffic and engagement metrics

• Email open and click-through rates

• Funnel speed and customer retention rates

Education & Experience Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 4+ years of experience in digital or growth marketing, preferably in B2B or SaaS environments.

• Proficiency with marketing automation platforms (HubSpot, Marketo), CRM systems (Salesforce), and analytics tools (Google Analytics, Tableau).

• Hands-on experience with paid media, SEO/SEM, email marketing, and content strategy.

• Strong analytical, project management, and communication skills.

• Ability to thrive in a fast-paced, data-driven, and collaborative environment.

Why OneDigital?
Join a forward-thinking team where your ideas and expertise will directly impact business growth and customer success. We