Growth Marketing Manager

WHY WE’RE LOOKING FOR YOU:Retool has strong product-led and sales-led motions and we’re looking for someone who’s excited to roll up their sleeves and optimize for how users move through our paid and web experience. From traffic to signups, and from signups to demos, you’ll focus on implementing and running growth best practices, testing new ideas, and improving conversion across key pages and flows. This is a hands-on role for someone who loves experimenting, analyzing, and iterating to make an impact and drive meaningful growth.
ABOUT THE ROLE:We’re looking for a data-driven, creative problem solver to help level up the user journey across Retool’s paid marketing and web experience. As our Growth Marketing Manager, you’ll dig into the data, uncover what’s working (and what’s not), and use those insights to shape our growth strategy and testing roadmap. You’ll spot opportunities where we can tighten up our funnel, then partner with Product Marketing, Design, Analytics, Web, and Demand Gen to build and ship new web experiences that convert better and tell a more consistent story across every touchpoint.
WHAT YOU'LL DO:

• Identify and improve key conversion points: Diagnose and optimize underperforming areas of major website flows to increase conversion rates
• Design and operationalize a testing framework: Build a scalable, goal-oriented experimentation program that helps us learn quickly and improve continuously
• Manage performance marketing campaigns: Plan, execute, and optimize paid acquisition programs across channels such as LinkedIn and other digital platforms to drive qualified traffic and pipeline growth
• Collaborate cross-functionally: Partner with product marketing, design, analytics, and lifecycle teams to ensure tests reflect the broader customer journey and deliver cohesive, cross-channel experiences
• Analyze and interpret data: Use analytics and experimentation insights to understand what’s working, what’s not, and where to focus next
• Communicate insights and outcomes: Regularly share findings and performance updates with marketing and cross-functional partners to drive alignment and learning
• Strengthen our growth infrastructure: Contribute to the evolution of our data, tools, and systems that power experimentation and growth decision-making

THE SKILLSET YOU'LL BRING:You’re passionate about experimentation, data, and understanding user behavior. You think like a scientist, from forming hypotheses, running structured tests, and communicating clear insights. You’re equally comfortable diving into analytics as you are collaborating across teams to translate insights into real-world impact. You’re motivated by measurable results and thrive in a culture of learning and iteration. In addition you bring: 

• 5+ years of marketing experience in SaaS, with a proven track record of driving measurable growth
• 3+ years of B2B experience in growth marketing or growth product roles. Ideally focused on experimentation, optimization, or funnel performance
• Hands-on experience managing performance marketing programs, including channels like LinkedIn Ads and account-based marketing (ABM) tools, to drive qualified pipeline and optimize spend efficiency
• Deep expertise in website optimization and A/B testing, with a strong grasp of how to turn insights into impactful user experiences
• Experience engaging technical or developer audiences (or familiarity with developer-focused products) is a strong plus
• Comfort working with CRM and marketing automation tools such as Salesforce and HubSpot (or similar platforms)
• Hands-on experience with web testing and experimentation tools, and the ability to design and interpret meaningful tests
• Analytical and data-driven mindset. Skilled at uncovering insights, identifying patterns, and translating findings into action
• Curious and self-sufficient learner, with a “teach yourself to fish” approach to exploring data, trends, and new growth opportunities