Growth Marketing Manager

We’re seeking an energetic and intuitive marketing generalist for our expanding Growth Marketing team. We’re not your traditional corporate marketing group! This team comprises individual contributors who interact extensively with cross-functional teams within Assurant to drive results for Assurant’s top-tier clients.

As a Growth Marketing Manager, you’ll be responsible for helping to grow key clients and their customer (consumer) base. You’ll serve as a key marketing contact for designated clients and provide support and project management for both B2B2 and consumer audiences of your client, leveraging data and insights to optimize and improve program performance and help retain and grow our client partnerships.

You’re the perfect candidate for this role if:

• You’re great at cultivating client and stakeholder relationships
• You have strong experience in digital marketing, e-commerce, consumer marketing, B2B marketing, marketing research, and analytics.
• You also have a deep understanding of martech and analytics tools including Google Analytics (GA4 preferred)
• You can create engaging content and messaging across B2B and consumer-facing touchpoints.
• You’re a team player and can collaborate with broad cross-functional teams within an interdependent, matrixed structure to drive and execute marketing initiatives.
• You can make things happen in a fast-paced, dynamic, and often ambiguous environment.
• You have a proven track record in go-to-market implementations, driving projects forward, and ensuring deadlines are always met.
• You have experience with developing and implementing results-driven marketing strategies for client products and services.
• You’ve got an eye for detail and ensure accuracy, consistency, and clarity in all your work.
• You’re creative – not only as it pertains to marketing and design, but also when it comes to problem-solving

Job Responsibilities

• Supporting with the development and execution of marketing strategies for Assurant products within your clients’ distribution and marketing channels
• Supporting client implementations for marketing, leveraging go-to-market tools and templates to adapt to your client's needs and goals
• Serving as SME for target accounts, leading the development of marketing, creative, and campaign briefs for your projects and campaigns.
• Developing content including messaging and positioning for consumer and B2B audiences.
• Driving digital marketing recommendations to improve customer acquisition and lifetime value
• Ensuring all relevant materials (B2B and consumer-facing) complete necessary compliance and/or legal reviews and approvals
• Supporting the development of Account Marketing (ABM) strategy, plans, and campaigns for designated accounts in partnership with the Marketing Strategy & Planning team and storytelling framework
• Providing marketing support for client meetings, business reviews, pitches, and RFPs (Request for Proposal)
• Tracking key performance indicators (KPIs) for campaigns to evaluate success and optimize performance
• Proactively monitoring client program performance and developing reporting to drive marketing decisions and recommendations.
• Analyzing and reporting on marketing performance for your clients, providing best practices, insights, and recommendations for optimization

Basic Qualifications:

• Bachelor's degree in Marketing, Product Management, Business Administration, or other related field
• 4+ years of relevant experience in marketing with a strong focus on digital marketing, e-commerce, consumer marketing, B2B marketing, marketing research, and analytics
• 2+ years of consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
• 2+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
• 2+ years’ experience working with cross-functional teams to deliver results
• Direct experience with developing, executing, and measuring successful B2C and B2B marketing strategies, plans, and campaigns

Preferred Skills

• Experience working in the carrier and/or MSO (Multi System Operator) sectors
• 3+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales, and distribution support
• Proven experience in customer, client, and market research
• Excellent communication skills (both written and verbal)
• Self-starter with a strong sense of urgency and accountability
• Bi-lingual a plus

#LI-Remote

#AssurantProudCR

P