Growth Marketing Lead

<div class="content-intro"><p>Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.</p></div><p><strong>The Role</strong></p> <p>We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps<br>businesses organize schedules, resources and teams for efficient operations at any scale, and&nbsp;what happens after they sign up. You own the self-serve funnel end to end: the viral loops inside&nbsp;the product, the AI onboarding experience that activates every new customer, search in all its&nbsp;new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team.</p> <p><br><strong>The Opportunity</strong><br>● 5 million monthly active users and a product that spreads by being shared: every<br>calendar invite is distribution, and the loops are proven and ready to scale<br>● Own the flywheel end to end: traffic, signup, activation, and self-serve conversion<br>● A flat organization of doers where your experiments ship, working directly with design,<br>engineering, and the support team that talks with our customers every day<br>Responsibilities<br>● Build and amplify the in-product viral loops and word-of-mouth engine with design and<br>engineering<br>● Lead the AI onboarding build<br>● Own lifecycle email from signup through upgrade<br>● Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever<br>people and AI assistants look for scheduling<br>● Drive information architecture and on-site conversion in partnership with design and<br>content<br>● Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup<br>present there<br>● Own the numbers: signups, activation rate, and self-serve free-to-paid conversion</p> <p><br><strong>Requirements</strong><br>● 5+ years in growth or lifecycle marketing at a product-led SaaS company</p> <p>● You have led in-product viral loops and self-serve conversion work, with results you can<br>show<br>● Hands-on SEO depth plus a working grasp of how AI-driven search is changing