Growth Marketing, Associate

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

ID.me is seeking a strategic, creative, and execution-focused Growth Marketing Associate to accelerate adoption, transactions, and retention across our ecosystem. You’ll drive onboarding, activation, and engagement programs across in-app, email, push, and emerging digital channels. 

This role blends analytical rigor with creative intuition — uncovering insights, refining targeting and messaging, and delivering high-performing, full-funnel campaigns that drive measurable growth.
The ideal candidate thrives at the intersection of data, experimentation, and storytelling. You’ll support innovation in AI-powered marketing automation, experimentation, and optimization frameworks, driving continuous learning and performance improvement.

Success will be measured by tangible business outcomes — including installs, transactions, revenue growth, engagement, and retention — ensuring every initiative contributes to meaningful, measurable impact.
Responsibilities
Analytical Insights & Initiative Sizing
Analyze customer, product, and market data to uncover insights, identify friction points, and inform acquisition and engagement strategies.
Assess the operational and financial impact of growth initiatives—leveraging data to evaluate performance, guide prioritization, and refine tactics.
Build and maintain reporting dashboards to track campaign performance and key business metrics. 
Market & Competitive Research
Conduct market and competitive analyses to identify emerging trends, benchmark performance, and uncover new growth opportunities.
Translate external insights into actionable recommendations that influence channel strategy, messaging, and positioning
Planning & Campaign Management
Support and execute growth initiatives across onboarding, activation, adoption, and retention, contributing to the full customer lifecycle.
Design, run, and analyze A/B tests (e.g., messaging variations, user flow optimizations) to validate hypotheses and improve conversion across the funnel.
Plan and maintain the marketing calendar, ensuring alignment across teams and timely execution of campaigns.
Project-manage campaigns from concept through launch, coordinating with cross-functional teams to deliver with speed and precision.
Cross-Functional Collaboration
Work closely with Product, Design, PMM, Engineering, and Data Science to align campaign strategies with business goals and deliver a cohesive user experience. 
Document insights that share learnings, standardize best practices, and accelerate growth across the team.

Qualifications
3–5 years of experience in growth, marketing, strategy, analytics, consulting, or a related role focused on problem-solving and experimentation.
Strong analytical and growth mindset, with the ability to use data to navigate ambiguity, uncover insights, and guide clear decisions.
Deep curiosity about customer behavior—you think from first principles, dig into the “why” behind problems, and challenge assumptions to find better solutions.
Ability to thrive in fast-moving, zero-to-one environments—comfortable testing, iterating, and building from scratch.
Excellent communication and collaboration skills, with the ability to translate data and insights into actionable recommendations.
Familiarity with experimentation platforms, Excel, BI tools for data exploration and reporting such as Amplitude, Tableau, Mixpanel, Looker is a plus. 
Prior experience in a high-growth consumer, marketplace, or eCommerce environment is a plus.
Bachelor’s degree or equivalent practical experience required.

Ideal candidate also has:
Comfortable using analytical and research tools—including internal dashboards, user data, and AI-powered platforms—to uncover insights and opportunities.
Thrives in dynamic, fast-changing environments with evolving p