Growth Manager

Aura is on a mission to create a safer internet.  In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly.  This is an exciting phase at Aura, and our team of over 600 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. 

Come join us for the ride!

This role reports to the VP, Acquisition Marketing. You will be part of a high-profile, well-funded team, supporting one of the company’s biggest initiatives for fast-paced growth! Exciting! 

 

Key skills:

• Own and manage acquisition channels including but not limited to Google Ads, Bing Ads, Amazon DSP, YouTube

• Execute ‘hands on the keyboard’ media buying, agency management, and all models in between

• Manage budget and execution across multiple product categories/brands for highest ROAS

• Develop quarterly, monthly budgeting for PPC channels and marry with overall budgets for Growth Team

• Shift media budgets across channels and initiatives to drive best in class results, as measured in CvR, CAC, ROAS, Revenue, Lifetime Value, AOV

• Apply ever-changing best practices for SEM and how to pivot from one framework to the next, while keeping team updated and invested

• Proficiency required in campaign launch best practices and QA, data tracking, insights and take-aways on how to buy traffic better and marry to business results, troubleshooting, creative best practices

• Work with cross-functional teams including brand, product marketing, creative, product development, data analytics, app and engineering to:

  • Ensure timely execution of projects

  • Drive key performance KPIs

  • Inform roadmaps for creative testing, Conversion Rate Optimization

  • Video creative development and iterations

  • Iterate on enrollment improvements and user journeys

• Summarize and socialize marketing performance insights to internal and external teams with narrative supported by data

• Report on daily, weekly, rolling into monthly, quarterly and H1 and H2, YoY metrics and insights that grow the program while maintaining performance standard and efficiency

 

What you bring to the table:

• Successful track record of launching, scaling and optimizing SEM campaigns with ROAS and CPA targets

• Proficient in managing >$1M/mos. in digital marketing spend across multiple channels and initiatives (across brands preferred)

• Understanding of machine learning bid algorithms

• Bachelor’s Degree

• Experience in DTC business models

• 5 -7 years digital growth marketing experience 

• Strong command of Excel, Google Sheets such as Pivot Tables, VLookups, and charts

• Strong command of tools and platforms, including but not limited to:

  • Google Analytics; 360 and GA4

  • Tableau

  • Firebase

  • Kochava (or similar)

  • DataStudio

  • Asana

• Attention to detail

• Test & Learn mentality

• Calculated risk-taker; thought out approach to testing into proof of concepts and how to activate upon learnings

• Sense of urgency; be ok with asking for forgiveness later

• Ability to navigate ambiguity

 

Nice-to-haves but not required:

• 1-2 yrs agency management experience

• Launched new ad platforms or worked in social advertising (META, Reddit, LinkedIn, etc) 

 

 

 

Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.

Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.

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