Group Director, Performance Strategy

Job Description:

The Group Director, Performance Strategy serves as the senior strategic leader responsible for driving performance led growth across a portfolio of clients. This role owns the performance strategy vision, translates business objectives into outcome driven marketing strategies, and ensures best in class execution across paid media, owned platforms, and emerging performance channels. 

This individual is both a trusted senior client advisor and a people leader, accountable for elevating strategic rigor, advancing the performance product, and developing high performing teams. The role sits at the intersection of strategy, analytics, media, and technology, with a strong emphasis on accountability to business outcomes. 

Key Responsibilities:

Performance Strategy Leadership 

• Own and lead the development of full funnel, performance led strategies that connect upper funnel investment to measurable business outcomes. 

• Define strategic frameworks for search, paid social, commerce, CRO, and performance video, ensuring integration across channels and customer journeys. 

• Serve as the senior strategic voice on measurement evolution, including MMM, MTA, incrementality testing, and signal based optimization approaches. 

• Translate complex data and analytics into clear, executive ready strategic narratives for CMOs and senior client stakeholders. 

Client Leadership & Stewardship:

• Act as a senior strategic partner to clients, deeply understanding their business model, growth priorities, and performance challenges. 

• Lead strategic planning moments including annual planning, QBRs, roadmap development, and growth initiatives. 

• Identify opportunities to expand scope and deepen partnerships through strategic recommendations, innovation, and thought leadership. 

• Ensure delivery of consistently high quality, insight driven work that meets both performance goals and brand standards. 

Qualifications & Experience:

• 10+ years of experience in media strategy or growth marketing, with demonstrated leadership at a senior level. 

• Deep expertise across search, paid social, commerce, CRO, and performance measurement. 

• Proven ability to lead complex client businesses and influence senior level stakeholders. 

• Strong experience managing and developing teams in a matrixed agency environment.