Group Director, Digital Partnerships

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview

The Group Director, Digital Partnerships oversees the Partnerships strategy and go-to-market approach and team for all pure-play digital channels. The Group Director should be well-versed in all of the above digital channels and able to articulate the role of each channel and how they are able to bring a client’s strategy to life and meet client’s business objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the Director should have the ability to justify investment recommendations.

Responsibilities

• Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities
• Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s
• Oversee investment plan development recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
• Oversee the development of go to market strategy, recommendations and POVs
• Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals
• Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
• Identify and present new and emerging partners and opportunities in the marketplace
• Assist and facilitate all Initiative and IPG MB new business, revenue and industry initiatives; facilitate organic growth opportunities with current clients

Required Skills and Experience

• Proven ability to interpret and analyze data to inform go-to-market strategies; strong ability to translate data into well-articulated ideas
• Strong marketplace relationships with senior salespeople at major media companies
• Creative approach to defining deal terms including pricing models and value based on client objectives
• Proven track record with client relations and growing existing business
• Knowledge of buying, planning, client presentation and reporting
• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
• Mediabrands does not require candidates to have a college degree

Desired Skills and Experience

• 10+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry - 6+ years successful management of staff
• Demonstrated critical thinking and problem-solving abilities
• High level of comfort presenting to clients and internal team members
• Solid understanding of marketing/communications process and the role of media partnerships in it
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
• Solid understanding of research tools

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and r