GMC Website Manager

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Website Manager position reports to the Head of Performance Marketing

General Motors is seeking a Website Manager who will lead site strategy ensuring that our brand-owned digital properties provide a world-class, frictionless, research, shopping and brand experiences. This position requires consistent optimization of site performance/conversion, development of research plans and analysis to drive recommendations, creative definition/best practices, SEO management and production of website content to support product launches and brand announcements.

This position requires leadership skills to be a people leader to direct reports and external agency teams responsible for executing the digital strategy for the GM brand as well as cross collaboration with internal stakeholders.

Candidates should have a diverse digital marketing background with product management experience working on high traffic consumer facing websites and a strong understanding of user experience (UX) design and a passion for metrics/site performance.

KEY RESPONSIBILITIES

• Develop overall strategy of brand website to meet customer needs and help drive sales for the brands
• Lead execution that encompasses the key digital channels for the Cadillac brand, including websites, digital brochures and digital ecommerce tools.
• Define the features and functionality to best tell the Cadillac product and brand story
• Manage the day-to-day process and timelines, coordinating with production and creative agencies to ensure launch dates are met
• Lead several external agency teams responsible for executing the digital platform strategy
• Work closely with marketing colleagues and internal business partners to continually improve the website and drive KPIs.
• Be an advocate for the user by implementing industry best practices, usability research and customer insights/principles throughout the design and development process.
• Manage and effectively collaborate with multiple cross-functional partners within a large organization.
• Help manage the digital budget
• Establish and track KPIs
• Regularly review analytics reporting and provide actionable insights
• Help drive ongoing digital optimization, including A/B testing and Test/Target initiatives.
• Manage usability studies, competitive review/audits, and benchmarking studies.
• Define and prioritize the features and bugs according to business needs and value
• Lead global collaboration and coordination to drive coordinated innovation and experience optimization across our global markets.
• Content strategy and management responsibilities include:
• Manage the development of the vehicle model overview pages and shopping tools
• Oversee the model-year changeover rollout across the website and digital brochures
• Lead the website and digital brochure content development to support reveal and launch vehicles
• Lead the website and brochure specific asset development (including photos, videos and CGI assets) to ensure robust and engaging vehicle and brand content
• Lead content research and optimization for the website, digital brochures and other related digital platforms
• Provide brand retail support to optimize offers, incentives, and retail communications
• Manage GM Partner Coordination (Sirius/XM/OnStar, CCA, Owner Center, GM Card, etc.)

Additional Job Description

QUALIFICATIONS

• Bachelor's degree required.
• Minimum 7+ years digital marketing experience, with deep knowledge of user experience (UX) design.
• Previous digital product management experience working on a consumer facing website.
• Excellent project management skills and the proven ability to manage many projects at any given time.
• Passion for the digital space with strong knowledge of digital trends and ability to innovate.
• Experience working with digital content management systems
• Experience working directly with technology teams and developers to bring ideas to life.
• Have the technical & experience design aptitude to quickly grasp complex technical issues and to communicate directly with technical teams & designers.
• Experience with usability testing, A/B testing, and translating user insights into site improvements.
• Strong analytical skills, with the ability to digest site metrics and turn into recommended actions.
• Experience leading multiple agency partners and collaborating closely with them to bring your vision t