Job Description Summary

Global Senior Marketing Manager

This position will be responsible for Global Marketing of our clinical and industrial Media portfolio.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

About the role

The Global Marketing Manager, Media Core Microbiology (MCM) will play a pivotal role in driving overall portfolio strategy, design and enhance product value propositions an enable entry into alternate digital go-to-market channels. In this role, you will partner very closely with regions to drive results and define marketing direction. This highly visible position offers a significant opportunity to impact our business and advance your career. If you are a strategic thinker with a passion for innovation, collaboration, and delivering results, we encourage you to apply. 

Key Responsibilities

• Define, build, and activate global Go-to-Market strategies to expand market penetration and category share.

• Leverage market and customer insights to define global market strategy, including pricing, positioning, distribution, and promotion to drive overall success.

• Monitor global performance metrics and adjust strategies accordingly.

• Develop and implement comprehensive global marketing communications plans aligned to business objectives.

• Drive engagement and clear communication with regional marketing teams, field sales, channel partners, and global accounts leaders.

• Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.

• Ensure product messaging is credible, motivating, and consistent across all regions in support of business objectives.

Education and Experience Required

• Bachelor’s degree required; Master’s degree preferred.

• Minimum of 5 years of relevant Life Science marketing and/or sales experience, preferably in global or multi-region roles.

• Strong understanding of marketing principles and strategy.

• Demonstrated experience collaborating with regional teams and supporting global sales professionals.

• Strong budgeting and forecasting skills.

• Ability to translate complex concepts into customer-focused strategies.

Preferred

• Master’s Degree.

• Medical device experience.

• Knowledge of diagnostic and laboratory customers.

• Experience managing global product launches and campaigns.

 

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.