Global Qualitative Director - US Lead

Company Description

YouGov is an international research data and analytics group.

We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.

Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Job Description

The Role

Reporting to the Global Head of Qual, you will play a leading role in designing and implementing connected Qualitative solutions in the US and globally, across the breadth of industry sectors in which YouGov operates.

You will be encouraged to form relationships with internal and external clients as a trusted advisor, with knowledge of their sector and the client’s business and you will be able to challenge client assumptions or processes where necessary. You will be able to apply your qualitative skills to consistently translate data into stories with impactful and actionable insights.

Overall Objectives

• To lead the Qual proposition in America, maintaining a great quality service by developing and growing the North American Team
• To join the Global Qualitative Leadership Team to help design and grow Qual throughout YouGov globally, and support on work across the Global team
• To be proactive in in developing the Qualitative Research proposition and working closely with the Commercial Team to help grow new and existing accounts
• Work as a Research Solution Partner for clients, utilising YouGov’s innovative qualitative capabilities to deliver superior insight-led solutions
• To maintain, service and take responsibility for the qualitative internal and external client base, and to manage and help grow key client relationships
• To respond to briefs and project work and to deliver the work (with support as required from the research team)
• To manage research projects through the business
• To form effective relationships across other specialist teams within YouGov

Qualifications

Qualifications

Proven experience in commercial qualitative leadership

Behavioural competencies

Strategic Agility – focuses on the bigger picture, anticipates future consequences and trends accurately

• Excellent stakeholder management skills - you enjoy working across all seniority levels and lines of business – you will be collaborating with a number of diverse teams within YouGov – hence, you would need a detailed understanding of what ea