Global Product Manager

Job Description:

Summary:

The Brecknell Scales Global Product Manager owns the full product lifecycle and global strategy for the Brecknell Scales portfolio (with additional Salter and AWTX branded products). This is a hands-on role that blends strategic product management with technical sales support and supplier relationship management.

Brecknell focuses on affordable, easy-to-use, competitively priced scales primarily sourced from China (approx. 80% of volume). Key markets include medical, veterinary, food service/POS, postal/mail/shipping, and sports fishing. The role drives revenue growth, maintains strong margins where possible through unique/owned designs, mitigates risks from market saturation and direct-from-China competition, and ensures products remain simple, compliant, and low-maintenance to minimize technical support calls.

What You Will Do:

Product Management Responsibilities:

•  Own the end-to-end product lifecycle for the entire Brecknell Scales portfolio — from new product discovery and market validation through launch, growth, maturity, and obsolescence/end-of-life planning.

•  Conduct regular product health checks and market analysis per key sector (medical, vet, food service, postal, etc.) to identify gaps, growth opportunities, and missing product needs.

•  Translate customer, sales, and market insights into clear product requirements, prioritized feature requests, and a multi-year global product roadmap.

•  Act as the primary voice of the customer and global market, ensuring Brecknell products remain simple to set up and use “out of the box” while reducing technical support needs.

•  Define and maintain product positioning, value propositions, and go-to-market strategies, with emphasis on globalization (harmonized SKUs across USA, UK, and ROW where possible).

•  Lead New Product Introduction (NPI) activities, targeting faster time-to-market (ideally 5–6 months), including pricing strategy, launch planning, sales enablement, training, brochures, manuals, datasheets, and website updates.

•  Manage supplier relationships with key Chinese partners, including price negotiations, quality improvements, lead time management, new product development, and proactive identification of next-generation suppliers to maintain cost competitiveness and quality.

•  Manage relationships with AWTX China, and AWTX India

•  Monitor and resolve obsolescence, component shortages, inventory/SMI/stockout issues, and quality holds in collaboration with purchasing, quality, and regional teams.

•  Ensure full regulatory compliance across regions (NTEP, OIML, NSF, FDA registration/listing, UPC-A/EAN-13 barcodes, safe battery shipping certificates, etc.) and manage associated annual fees/renewals.

•  Analyze product performance metrics (sales, margin, adoption, returns, warranty data, customer feedback) and conduct competitive analysis to drive improvements, portfolio rationalization, and margin protection on unique/owned products (e.g., Electrosamson, 6700U, ZP and Salter products).

•  Partner with marketing to keep all product documentation, images, quick-start guides (including French/Spanish), and sales tools up to date.

•  Interpret technical specifications, drawings, and datasheets, translating them into clear, customer-friendly language and supporting private labeling/OEM opportunities.

•  Drive initiatives for product enhancement to extend product lifecycle, keep products simple, easy to use and low-cost while adding smart features/benefits.

•  Support annual pricing reviews, price list updates (including Shopify/discontinued lists), and PLS/phase-out decisions.

•  Provide Technical support to customers and end users for the UK/RoW (NA tech support provided from Fairmont

Technical Sales & Commercial Responsibilities:

•  Provide expert technical sales support for complex enquiries, RFQs, tenders, and end user customer applications across the Brecknell (Salter and AWTX ZP) range.

•  Identify end user opportunities for strategic Brecknell (and AWTX) products, namely the 6700 series, ElectroSamson and ZP ranges.  This will likely require onsite visits with the end user.

•  Collaborate with sales and channel partners, to develop account plans, drive cross-selling/upselling, and accelerate new business opportunities.

•  Participate in key customer visits, trade shows (e.g., Interweighing), negotiations, product demonstrations, and training sessions for sales teams, rep groups, channel partners and end user customers.

•  Help resolve escalated technical issues, objections, and quality concerns to protect revenue and customer satisfaction.

•  Support p