Global Marketing Performance Lead

Job Description

The Global Marketing Performance Lead will play a pivotal role within the Global Marketing Performance organization, serving as the connective tissue between GM's US performance marketing capabilities and regional marketing teams across Canada, Mexico, South America, Europe, the Middle East and beyond. Rather than executing campaigns directly, this individual enables regional performance leaders to grow their business by designing and deploying scalable frameworks, measurement standards, and operational processes that translate US-proven approaches into globally consistent — yet locally adaptable — performance engines.

The individual in this role leverages data insights, cross-regional analytics, and deep knowledge of GM's performance marketing ecosystem to ensure every region has the tools, knowledge, and leadership connectivity needed to drive measurable outcomes. They ensure clear alignment across global marketing teams on strategies supporting audience planning, funnel optimization, cross-channel test-and-learn initiatives, and executive-level performance reporting.

Reporting to the Global Marketing Performance & Enablement Manager and partnering closely with the Director of Global Marketing Performance, this person will work collaboratively across regions and US capability teams — including Media, Web, CRM, Marketing Strategy Intelligence (MSI), and Marketing Applied Sciences (MAS) — to ensure marketing efforts worldwide are data-driven, efficient, and aligned with enterprise growth objectives.

Major Duties & Responsibilities

Global Performance Enablement & Framework Design

• Own the design, documentation, and deployment of global performance marketing frameworks — adapting US-proven strategies (site dashboards, media measurement, creative measurement, test & learn processes) for regional market dynamics while maintaining enterprise consistency.

• Lead the rollout and adoption tracking of the Global Marketing Measurement Framework across priority markets, ensuring standardized KPIs, dashboards, and reporting cadences are embedded in regional operations.

• Monitor global industry trends and surface new performance opportunities, translating them into actionable guidance for regional teams.

Cross-Regional Collaboration & US Capability Integration

• Serve as the primary bridge between US performance capabilities (paid media, SEO, CRM, marketing intelligence, analytics, web optimization) and regional marketing teams, ensuring knowledge flows in both directions.

• Partner with regional CMOs, performance marketing managers, and analytics leads to understand local market needs, identify capability gaps, and co-develop solutions that accelerate growth.

• Facilitate cross-region knowledge sharing by establishing and managing forums such as global performance standups, working sessions, and Slack communities where regional teams exchange learnings and best practices.

• Act as a key liaison between regional performance teams and US-based channel leads (e.g., Media, Dentsu, web platform teams) to ensure cohesive global-to-local activation.

Performance Reporting & Leadership Communication

• Build and maintain the measurement and reporting architecture that provides senior leadership — including the SVP/Chief Growth Officer, Director of Global Marketing Performance, and regional CMOs — with clear line-of-sight into regional marketing performance.

• Coordinate the weekly aggregation of regional performance data, contributing to executive-ready summaries that distill global metrics, wins, risks, and strategic implications.

• Develop compelling, simple executive presentations that synthesize cross-regional insights into a coherent global performance narrative, supporting leadership decision-making.

Cross-Channel Test-and-Learn Enablement

• Collaborate with the US Test & Learn team and regional leads to design cross-channel experimentation frameworks that can be adopted across markets.

• Facilitate the identification, prioritization, and scaling of test-and-learn initiatives globally, ensuring insights from one region are shared and replicated where applicable.

• Track, analyze, and communicate key learnings across markets to inform future global marketing strategies and accelerate speed-to-market of proven tactics.

Enablement Strategy & Continuous Improvement

• Contribute to the strategic direction of the Global Marketing Performance function, proposing initiatives and delivering solutions that drive cross-team and cross-regional impact.

• Lead the planning and content coordinatio