Global Marketing Manager

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications — ensuring that employees are equipped for the evolving demands of the digital economy.

Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.

Role Overview

As a Global Marketing Manager, you will lead strategic marketing efforts for a priority audience/audiences from our Growth Accounts segment, with the goal of  driving pipeline growth, prospect/client engagement, and revenue impact. Collaborating with sales, client partners, product marketing, and strategic account teams, you will develop and execute multi-channel, upsell programs tailored by audience area.

Success in this role requires strategic thinking, data-driven execution, and stakeholder influence. You will play a pivotal role in shaping and scaling marketing strategy, optimizing performance through insights, and embedding best practices to maximize ROI.

Key Responsibilities

Strategic Planning

• Develop and implement scalable audience and solution marketing, using data-driven insights to tailor messaging and engagement strategies.
• Partner directly with regional sales leadership to understand and activate opportunistic campaigns.
• Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends.
• Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies.
• Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences.

Campaign Development & Execution

• Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, content personalization and other channels most relevant to your target audience.
• Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
• Partner with content and creative teams to develop compelling C-suite messaging and assets that resonate with decision-makers in HR, L&D, and workforce transformation.
• Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies.
• Leverage marketing technologies (Salesforce, HubSpot, Demand base, or similar) to execute and optimize campaigns at scale.

Cross-Functional Collaboration & Stakeholder Engagement

• Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on marketing execution.
• Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts.
• Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities.
• Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives.

Performance Measurement & Optimization

• Drive success metrics, including account engagement, pipeline acceleration, and re