Global Event Sponsorship Lead

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We’re seeking an experienced event sponsorship contractor to support the strategy and execution of sponsorships across our World Forum roadshow series. This role focuses on partner experience, sponsorship package development, cross-functional coordination (expo, marketing, content, partner teams, and agencies), and achieving revenue and performance KPIs.

The ideal candidate excels at managing multiple events simultaneously, ensuring the on-time, on-budget delivery of all sponsor commitments.

Key Responsibilities

• Lead the World Forum sponsorship program, developing packages, pricing, and upsell opportunities aligned to revenue goals.
• Develop, maintain, and communicate project timelines to ensure sponsor deliverables remain on track.
• Deliver sponsor reporting, including pre- and post-event performance summaries, attendance analytics, lead capture metrics, and revenue reconciliations.
• Partner with Expo, Marketing, Content, Creative, and Partner Organization teams to align deliverables, deadlines, and creative assets.
• Facilitate weekly cross-functional planning meetings, tracking actions through completion.
• Manage external agencies and vendors to ensure timely and accurate fulfillment.
• Oversee on-site sponsor execution and serve as the primary escalation point during events.
• Continuously refine sponsorship packages based on performance insights and partner feedback.
• Act as the primary liaison for sponsors, managing communications, expectations, and issue resolution.
• Support sales enablement efforts in collaboration with regional partner marketing teams.
• Deep understanding of ServiceNow’s partner ecosystem, including global and regional programs.

Skills & Experience

• Strong relationship-building skills with sponsors and internal stakeholders.
• Proven ability to identify and execute experiential opportunities that connect customers, partners, and employees.
• Strong cross-functional collaboration, project management, and creative problem-solving skills.

Key Performance Indicators (KPIs)

• Sponsor satisfaction survey results
• Increased sponsorship revenue and investment
• Measured pipeline impact and lead generation
• Positive cross-functional team feedback

Qualifications

To be successful in this role you have:

•  5–8 years of event sponsorship experience (roadshow experience preferred).
• Expertise in developing pre-event plans and post-event reports.
• Proven ability to manage multiple programs simultaneously.
• Consistently meets deadlines and delivers projects within budget.
• Strong organizational and time management skills with attention to detail.
• Excellent written and verbal communication across all organizational levels.
• Thrive in a fast-paced, high-growth environment; adaptable and proactive under pressure.
• Self-starter with a collaborative and entrepreneurial mindset.
• Willingness to travel for events as needed.
• Welcomes feedback and proactively makes improvements.

JV19

For positions in this location, we offer a base pay of $111,700 - $195,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family le