Jobs and Careers

General Business Counselor (multiple vacancies)

United Statesfull_timeVerifiedPosted 9 Mar 2026

💰 $65,000/yr($50,000/yr – $65,000/yr)

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Position Title General Business Counselor (multiple vacancies) Location Hickory, NC Faculty Rank No Provide Rank N/A Position Number 091511 Department Sm Bus Tech Dev Center - 170001

Position Summary Information

Primary Purpose

The NC Small Business and Technology Development Center (SBTDC) is a business advisory resource for growing and developing businesses. The SBTDC’s highly skilled professionals provide services statewide from offices hosted by campuses of The University of North Carolina System. The SBTDC operates in formal partnership with the U.S. Small Business Administration, making it a unique and valued asset in the economic development infrastructure of North Carolina. The SBTDC’s mission is to positively impact North Carolina’s economy by helping to grow small and mid-sized businesses and launch promising start-ups.

The General Business Counselor is responsible for providing business management advisory services to SBTDC’s small and mid-sized companies.

Minimum Qualifications

Bachelor’s degree and two years of experience related to the area of assignment; or equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

License/Certification Required

N/A

Preferred Qualifications

Master’s degree in business administration, or equivalent business management / entrepreneurial experience with 2 years of relevant work experience. In lieu of a Master’s degree, a Bachelor’s degree and 4 years of relevant work experience. One year of experience in consulting and/or using client adivsory skills

Essential Duties and Responsibilities

The General Business Counselor provides one-on-one management counseling to small and mid-sized businesses. The role requires a broad general knowledge of the principles and practices of small businesses. The employee must have strong computer skills, particularly with regard to word processing, developing spreadsheets, and database management. A demonstrated ability to develop and analyze financial statements (income statement, balance sheet and cash flow) is imperative. The General Business Counselor must have a working knowledge of techniques used in collecting and interpreting market and demographic data. The employee must have the ability to work independently, handle multiple clients and assignments, and establish work priorities. Excellent interpersonal and communicative skills are also required.

Responsibilities of the position include but are not limited to the following:

Counseling (minimum of 55% of the time): significant analysis, including but not limited to, identifying issues, interpreting complex data and information, communicating trends and possible outcomes, organizing and evaluating research, planning and designing data collection, assisting clients in establishing goals and objectives, and making recommendations. Counselors are expected to be both relationship and transaction oriented. They exercise the Trusted Advisor model to recognize, nurture and draw out the potential in a client and their business. The General Business Counselor must use broad discretion, professional judgment and strong inter-personal skills in formulating and communicating recommendations. The significance of decision making ability is very high. Maintaining client relationships is very important. The significance and impact on client management is high. Absolute confidentiality of client information must be maintained. Both the SBTDC and its clients are directly affected by the quality of service provided through this position. Errors or failure to exercise care in advising clients could cause irreparable harm. This counselor collaborates with SBTDC, and specialty advisors to address depth financial and operations needs with respect to special markets. Referrals and co-counseling may also occur with other service-providing partners in the region.

Outreach and Marketing: This position has the responsibility for promoting the SBTDC throughout the 14-county area served by the regional center. This includes explaining SBTDC programs to lenders, chamber representatives, CPAs, attorneys, city and county officials, state and federal representatives, and economic developers. Developing and maintaining these relationships is essential as this network of partners in each county is crucial to continued success. Additional duties include promoting the