Field Marketing Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Overview 

The Field Marketing Manager supports and executes regional field marketing programs to drive pipeline acceleration and revenue growth across assigned territories. This role partners closely with Sales and cross‑functional marketing teams to deliver high‑impact field program including events, executive experiences, and integrated campaigns 

The ideal candidate is a strong execution‑focused field marketer who thrives in a sales environment, partners effectively with sales teams, and applies data and operational rigor to deliver consistent, high‑quality programs. 

This role reports to Field Marketing leadership and supports NAMER sales teams. 

Key Deliverables 

• Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies, based on established direction. 

• Plan and deliver integrated field programs including trade shows, roadshows, executive roundtables, user groups, webinars, and targeted account‑based initiatives. 

• Manage end‑to‑end execution of assigned programs, including planning, logistics, promotion, on‑site execution, and post‑event follow‑up. 

• Partner closely with regional Sales teams (AEs and SDRs) to support territory planning, account engagement, and pipeline acceleration. 

• Translate core brand and product messaging into regionally relevant campaigns and event experiences, in collaboration with digital, content, and product marketing teams. 

• Track and report on program performance, including registrations, attendance, and pipeline contribution. 

• Apply performance insights to improve execution quality and inform future program optimization. 

• Manage program budgets and external vendors for assigned initiatives, ensuring accurate forecasting, spend tracking, and reconciliation. 

• Travel approximately 15–30% for on‑site event execution and customer engagement. 

Key Skills & Experience 

• 4–7 years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high‑tech, or enterprise software environments. 

• Proven experience executing field marketing programs that support pipeline generation and sales engagement. 

• Strong working partnership with sales teams, supporting active opportunities and account‑focused initiatives. 

• Experience managing multi‑channel field programs including events and digital tactics

• Hands‑on experience with marketing automation and CRM platforms (e.g.,