Field Marketing Manager

Marketing at Loop is about being relatable to e-commerce brands. Providing ongoing value and connection that leads people to love our brand, love our product, and become a customer. The team is changing the way brands look at returns and turning that into demand for the sales team.
As the Field Marketing Manager, you will be responsible for developing and executing strategic field marketing initiatives to drive brand awareness, lead generation, and sales growth within your assigned regions. This role requires a blend of strategic thinking, creative marketing skills, and the ability to collaborate with cross-functional teams.
Loop HQ is a state-of-the-art office located in Columbus, Ohio, and more than half of our team works remotely across the United States and Canada. You can choose to join us in the Columbus office or stay fully remote in this role.

What You’ll Do:

• Develop and implement field marketing strategies aligned with GTM objectives
• Plan and execute marketing campaigns, events, and promotions tailored to the specific needs of each region
• Conduct thorough market research to understand local market trends, customer behavior, and competitor landscape
• Organize and oversee regional events, including trade shows, and workshops, from planning to execution
• Collaborate closely with the GTM team to provide marketing support, develop enablement materials, and ensure alignment with team and company goals
• Create and manage the field marketing budget, ensuring efficient allocation of resources and tracking of expenses
• Adapt marketing materials, messaging, and content to resonate with the local audience while maintaining brand consistency
• Track and analyze the effectiveness of field marketing initiatives using KPIs, and adjust strategies based on data insights
• Keep internal stakeholders informed about field marketing activities, outcomes, and challenges
• Stay current with marketing trends, emerging technologies, and best practices to continuously improve field marketing strategies

Your Experience:

• 3+ years of experience in B2B SaaS Field Marketing, ecommerce industry preferred
• Willing to travel 70% of the time
• Proven track record of developing and executing successful events
• Ability to work independently and collaboratively in a fast-paced environment
• Strong analytical skills and proficiency in marketing technology tools, Hubspot preferred

In a perfect world, Loop wouldn't exist. If we had our way, we'd live in a world where we're mindful about how we consume, we love every product we own, and we share values with the brands who create them. In reality, commerce isn't perfect and often breaks. Loop creates second chances.
We're starting by revolutionizing the post-purchase experience. We've taken one of the most fragile commerce interactions - returns - and turned it into something consumers actually love, and that deepens our connection to brands and products.
We take connection seriously on the inside, too. We're building a work experience that allows you to Be A Human First and prioritizes empathy and wellbeing. We view Loop as a special place in your career to shape the future of an industry and become a better person while doing it. You can grow faster here in a shorter amount of time - we'll give you space and trust you to fill it.
Learn more about us here: https://loopreturns.com/careers.
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