Field Marketing Manager

Your opportunity

We are looking for an experienced regional marketer to join our growing team! Reporting to the Senior Director, Americas Regional Marketing, you’ll be responsible for delivering programs that create, influence, and accelerate pipeline for sales-owned enterprise accounts in the US and Canada.

How do you know if you’re a good fit? You have a consistent track record of planning and executing a wide variety of regional marketing programs end-to-end. You get just as excited about creating an engaging experience as you do about flawless execution. You have a “get curious” mind set and want to better understand the needs of both our customers and our sales teams. You have an outgoing personality, are not afraid to talk to customers and treat every interaction as an opportunity for market research. Who are they? Why did they come? Did they get what they needed? What can we do better?  Being data-driven is in your DNA - from identifying which accounts and personas to target to analyzing program results and making sure the leads from your programs are getting assigned correctly and followed up on. You’re comfortable working independently and know how to build relationships across the organization to help you achieve your goals. You enjoy testing and experimenting with new tactics and aren’t afraid to fail, learn, and improve. If this sounds like you, read on!

What you'll do

• Plan and execute regional marketing programs in the US & Canada including 3rd party events & tradeshows, New Relic-hosted events, joint programs with partners, and 1:1 ABM activities for selected accounts.
• Develop internal and external promotion plans to drive attendance for your programs using multiple channels including email, paid media, social, sales teams, SDRs, and channel partners.
• Build registration pages using Drupal templates and create Marketo & SFDC campaigns
• Collaborate with our creative, copywriting, and marketing ops teams
• Be passionate about establishing clear, measurable outcomes for your programs and following through with regular reporting and analysis of results.

This role requires:

• 3-5 years experience with both online & offline marketing activities such as in-person trade shows and conferences, roadshows, workshops, and webinars
• Understanding of Account-Based Marketing principles and tactics with demonstrable examples of putting them into practice
• Proven Salesforce & Marketo expertise - setting up campaigns, building emails, creating reports, understanding leads vs contacts, etc.
• An ingrained sense of accountability for your programs and being wired to operate at a fast pace with a sense of urgency
• Excellent English written and verbal communication 

Please note that visa sponsorship is not available for this position.

Qualified applicants may inquire about visa sponsorship (including transfer of a current H-1B visa), but the company does not support or sponsor O-1, F-1, or J-1 visas, or candidates who require commencement of an H-1B "cap case" petition for future work authorization. This position is to be filled as soon as possible.

The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, a discounted employee stock purchase plan, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range$86,000—$116,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model all