Field Marketing Manager

Field Marketing Manager (Houston Hybrid)

Reporting to the Demand Generation Manager, the Field Marketing Manager is responsible for planning, organizing and executing marketing programs & events that generate new prospects and advance existing opportunities for the sales team. This person will act as a liaison between the demand generation (campaigns) team and inside, partner and field sales teams. This role will also develop – or assist in the development of – marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. The Field Marketing Manager must also manage vendor contracts and relationships and work with the internal marketing team to strategize, build and execute all marketing events & programs.  

The Company - PROS: 

PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. 

A Day in the Life of the Field Marketing Manager: 

• Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates 

• Recruit and manage all staffing for events 

• Recruit and manage speaking engagements at events – working with internal and external SMEs 

• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs & events 

• Develop and implement pipeline acceleration programs jointly with sales  

• Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content  

• Forecast, measure, analyze and report on impact of programs 

• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities  

• Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers  

• Develop and implement target account strategy to support account-based selling  

Required Qualifications – About You:  

• Five or more years in B2B marketing – SaaS marketing experience a plus! 

• Four or more years of field marketing experience with strong focus on marketing event (tradeshow, seminars, roadshows, webinars, etc..) management 

• Proven experience working with sales teams and supporting programs to drive awareness and pipeline 

• Ability to demonstrate track record of success in all key areas of responsibility 

• Highly motivated individual