Field Marketing Manager

It's fun to work in a company where people truly believe in what they are doing!

Position Overview
We are seeking a Field Marketing Manager to join our dynamic team. This role focuses on sales enablement and requires a balance of strategic planning and tactical execution to drive marketing initiatives that support the success of our sales team and customers. The ideal candidate is a self-directed professional with excellent communication and project management skills, capable of managing multiple priorities in a fast-paced environment.

Key Responsibilities

Sales Enablement:

• Partner with Customer and Product Marketing to develop and launch campaigns activated through the sales team.

• Collaborate with the Sales Team to align marketing resources with sales objectives and ensure effective execution.

• Manage and maintain sales resources, including marketing collateral and sales samples, ensuring availability and accessibility.

• Oversee Seismic and sample fulfillment vendor, organizing and maintaining files and assets to ensure the sales team has easy access to product samples and up-to-date materials.

Strategic and Tactical Execution:

• Develop strategic activation plans for marketing campaigns that align with business goals and translate those plans into actionable, tactical execution steps.

• Act as a key connector between cross-functional teams, ensuring alignment and consistent messaging across all initiatives.

• Identify opportunities to improve marketing processes and recommend solutions that enhance efficiency and effectiveness.

Event Management:

• Plan, coordinate and execute tradeshows, customer events, and other key initiatives, collaborating with internal teams and managing external vendors.

• Vendor Management:

• Manage relationships with external vendors and agencies to deliver high-quality outputs on time and within budget.

Required Qualifications

Experience:

• [3+ years] of experience in field marketing, marketing communications, sales enablement, or related roles.

• Proven ability to manage sales enablement tools (e.g., Seismic, Sales Force, PBI, Microsoft Teams & Bynder…etc.) and oversee event planning logistics.

• Familiarity with the food manufacturing industry and B2B marketing practices is a plus.

• Skills:

• Exceptional communication skills to collaborate effectively across teams and with external partners.

• Strong project management skills with the ability to prioritize and meet deadlines.

• Proficiency with marketing and sales tools (e.g., Salesforce, Seismic, or similar platforms).

Personal Attributes:

• Self-directed and proactive, with a high level of independence.

• Strategic thinker with the ability to execute tactically and manage details effectively.

• Detail-oriented with a commitment to delivering high-quality work.

Travel:

• Willingness to travel for tradeshows, customer events, and meetings with sales teams.

From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.