Field Marketing Intern

The Role

The Field Marketing Intern is the boots-on-the-ground driver of local store marketing (LSM) across our Nashville and Murfreesboro shops. You will spend the majority of your week in the community, in our shops, and at events, building relationships with schools, athletic departments, run clubs, gyms, offices, and local influencers, while creating the content that brings those relationships to life on social media.

You will own the local marketing calendar, generate and execute catering and event opportunities, and report on what is working. You will work hand in hand with our Area Manager and shop GMs, and you will partner with the Playa Bowls corporate Regional Marketing Manager to execute brand-aligned campaigns at the local level.

This role is ideal for someone who is early in their marketing career, naturally outgoing, comfortable on camera and behind it, and excited to build something.

Key Responsibilities

Community Outreach & Partnerships

• Build and maintain a master contact list of local schools, universities, sororities, athletic departments, run clubs, gyms, and corporate offices across our markets.

• Generate inbound and outbound leads for events, catering, fundraisers, and dine-to-donate nights.

• Vet partnership opportunities and prioritize the ones that drive measurable traffic, sales, or brand visibility.

• Plan events end-to-end, from initial outreach through on-site execution, including setup and breakdown.

Catering & Events

• Manage catering inquiries and orders across ezCater and direct in-shop channels.

• Be on-site for catering execution to ensure quality and consistency.

• Attend and run off-site catering and event activations, including sampling pop-ups, festivals, and sponsorships.

• Coordinate event staffing, product needs, and logistics with shop GMs and the Area Manager.

• Track and report on every catering order, fundraiser, and event, including revenue, cost, and ROI.

Local Social Media & Content Creation

• Assist with social presence for our shop accounts on Instagram and TikTok, including planning, scheduling, posting, and community management.

• Shoot, edit, and publish native short-form content (Reels, TikToks, UGC-style videos) on a consistent weekly cadence.

• Coordinate influencer DMs, partnership visits, and content collaborations.

• Create boosted posts and report on engagement, reach, and follower growth.

Loyalty, Promotions & Reporting

• Support loyalty campaigns and promotions, including segment-specific activations such as lapsed-guest win-backs, day