Field Marketing Associate

Requisition ID: 37399 

Cheers to creating an incredible tomorrow!   

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.  

 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes.  

Here’s to crafting careers and creating new legacies.  

   

Crafted Highlights: 

In the role of Field Marketing Associate based in Austin and you will be part of the South-Central Region Sales Team. This person will execute the marketing strategy throughout the region, specifically Texas, Louisiana, Mississippi and Arkansas. 

 
This position reports to the Field Marketing Manager. 

 

What You’ll Be Brewing:    

• Assist in building portfolio of brands at the Management Unit (MU) level by driving positioning locally through activation, media, and retail programs 

• Create strong customer relationships with region sales teams, distributors, and alliance partners in order to ensure execution of national and local brand plans 

• Assist Field Marketing Manager (FMM) and Management Unit (MU) leadership in executing MU 3-year strategic plan and alliance roadmap. Notable alliances include some of the biggest music festivals like Jazz Fest and ACL, and NCAA and NFL partners.  
• Accountable to FMM and MU leadership on maximizing regional investment and activation support (ticket management, administrative support, PO management, local radio partnership lead, sampling, event management and on-site activation execution).

• Execute and activate support plans against portfolio of priority brands, national packaging innovations, and local promotional packaging opportunities along with FMM – from creative briefing to managing to point-of-sale/packaging execution 

• Work in-market regularly to evaluate the effectiveness of our plans and identify opportunities that make Molson Coors Beverage Company the first choice for our customers and consumers 

 

   

Key Ingredients:   

• You have a bachelor’s degree in sales or marketing or a related field OR at equivalent experience 

• You have 2+ years of experience in sales, marketing, or a related field: consumer product experience preferred 

• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities  

• You build relationships and collaborate to get to the desired outcome    

• You take accountability for results – acting with integrity and honoring commitments    

• You have a thirst for learning – you are always looking for ways to learn and help one another grow    

• You exhibit our core values
• You are willing to travel up to 35%, including weekends and various lengths of stay
• Daily administrative duties

   

Beverage Bonuses:  

• Flexible work programs that support work life balance  

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities 

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the o